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Google Tag Manager vs OpenAM

A side-by-side look at Google Tag Manager and OpenAM. For an in-depth review of either product, follow the links below.

Google Tag Manager

Google Tag Manager

Online Services

Google Tag Manager is a tag management system that allows you to quickly and easily implement tracking codes and pixels. It helps manage tags used for tracking and marketing optimization from one UI without editing code.

tag-managementmarketing-analyticsconversion-trackingweb-analytics
OpenAM

OpenAM

Security & Privacy

OpenAM is an open source access management and federation server platform. It enables users to authenticate once and gain access to multiple applications and systems. OpenAM provides single sign-on, authorization, authentication, entitlements and other access management capabilities out of the box.

ssoauthenticationauthorizationaccess-control