ActiveCampaign vs Mautic

Struggling to choose between ActiveCampaign and Mautic? Both products offer unique advantages, making it a tough decision.

ActiveCampaign is a Business & Commerce solution with tags like email-marketing, crm, automation, landing-pages, forms.

It boasts features such as Email Marketing, Marketing Automation, Landing Pages, Forms, CRM, Sales Pipelines, Contact Management, Lead Scoring, Web Analytics and pros including User-friendly interface, Robust email marketing features, Affordable pricing, Great for small businesses, Powerful automation, Integrates with many apps.

On the other hand, Mautic is a Business & Commerce product tagged with marketing, automation, lead-tracking, campaigns, analytics.

Its standout features include Lead nurturing through automated campaigns, Lead scoring and contact segmentation, Landing page and form builder, Multi-channel marketing with emails, web push, SMS, social media etc, Integration with CRMs like Salesforce, Dynamics, SugarCRM etc, Open source and self hosted, Drag and drop campaign builder, A/B testing for emails and landing pages, Contact timeline and activity feed, Reporting and analytics, and it shines with pros like Free and open source, Flexible and customizable, Great for small businesses and startups, Easy to use drag and drop interface, Integrates with many tools and CRMs, Self-hosted option for better data control.

Feature	ActiveCampaign	Mautic
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

ActiveCampaign

Description: ActiveCampaign is an all-in-one marketing automation, CRM, and email marketing platform. It allows businesses to create email campaigns, landing pages, forms, and automations to engage customers. Known for its ease-of-use.

Mautic

Description: Mautic is an open source marketing automation software that helps companies nurture leads through personalized campaigns and improve conversion rates. It allows you to track website visitors, segment contacts, automate marketing workflows, and analyze the effectiveness of campaigns.

Key Features Comparison

ActiveCampaign Features

• Email Marketing
• Marketing Automation
• Landing Pages
• Forms
• CRM
• Sales Pipelines
• Contact Management
• Lead Scoring
• Web Analytics

Mautic Features

• Lead nurturing through automated campaigns
• Lead scoring and contact segmentation
• Landing page and form builder
• Multi-channel marketing with emails, web push, SMS, social media etc
• Integration with CRMs like Salesforce, Dynamics, SugarCRM etc
• Open source and self hosted
• Drag and drop campaign builder
• A/B testing for emails and landing pages
• Contact timeline and activity feed
• Reporting and analytics

Pros & Cons Analysis

ActiveCampaign

Pros

• User-friendly interface
• Robust email marketing features
• Affordable pricing
• Great for small businesses
• Powerful automation
• Integrates with many apps

Cons

• Can be overwhelming for new users
• Limited native ecommerce features
• Support could be more responsive
• Mobile app needs improvement

Mautic

Pros

• Free and open source
• Flexible and customizable
• Great for small businesses and startups
• Easy to use drag and drop interface
• Integrates with many tools and CRMs
• Self-hosted option for better data control

Cons

• Steep learning curve
• Limited native integrations compared to paid tools
• Lacks some advanced features like predictive lead scoring
• Can be resource intensive to self-host and maintain

Pricing Comparison

ActiveCampaign

• Freemium
• Subscription-Based

Mautic

• Open Source
• Self Hosted