
Description: Adobe Target is a testing and personalization platform that allows marketers to experiment with content to optimize experiences. It provides A/B testing, multivariate testing, recommendations, and AI-powered personalization.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: Google Optimize is a free A/B testing and personalization platform by Google. It allows you to test variations of website content and optimize pages to increase conversions.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API