Instagram vs BeReal

Struggling to choose between Instagram and BeReal? Both products offer unique advantages, making it a tough decision.

Instagram is a Social & Communications solution with tags like social-media, photo-sharing, video-sharing, stories, messaging, filters, meta, mobile.

It boasts features such as Photo and video sharing, Stories, Reels, IGTV, Live videos, Filters and editing, Messaging, Shopping, IGTV ads, Creators and influencers and pros including Large active user base, Easy to use interface, Powerful editing tools, Ability to build a brand, Monetization opportunities.

On the other hand, BeReal is a Social & Communications product tagged with social-media, authenticity, daily-photo, real-life-moments.

Its standout features include Daily photo prompt at a random time, 2-minute time limit to capture and share photo, Chronological feed of friends' photos, Ability to react to friends' posts, Option to retake photo within the 2-minute window, and it shines with pros like Encourages authentic, unfiltered sharing, Promotes in-the-moment engagement, Fostering a more genuine social media experience, No algorithms or filters to manipulate content.

Feature	Instagram	BeReal
Overall Score	1	N/A
Primary Category	Social & Communications	Social & Communications

Product Overview

Instagram

Description: Instagram is a popular photo and video sharing social media platform owned by Meta. It allows users to post photos and videos, follow other users, like and comment on posts, and share content to other platforms.

BeReal

Description: BeReal is a social media app released in 2020 that aims to show authentic moments from users' lives. The app prompts users daily to take and share a photo capturing what they're doing in the moment within a 2 minute time limit.

Key Features Comparison

Instagram Features

• Photo and video sharing
• Stories
• Reels
• IGTV
• Live videos
• Filters and editing
• Messaging
• Shopping
• IGTV ads
• Creators and influencers

BeReal Features

• Daily photo prompt at a random time
• 2-minute time limit to capture and share photo
• Chronological feed of friends' photos
• Ability to react to friends' posts
• Option to retake photo within the 2-minute window

Pros & Cons Analysis

Instagram

Pros

• Large active user base
• Easy to use interface
• Powerful editing tools
• Ability to build a brand
• Monetization opportunities

Cons

• Data privacy concerns
• Algorithm changes affecting reach
• Potential for bullying/toxic comments
• Can be addictive
• Heavy advertising

BeReal

Pros

• Encourages authentic, unfiltered sharing
• Promotes in-the-moment engagement
• Fostering a more genuine social media experience
• No algorithms or filters to manipulate content

Cons

• Limited time to capture and share photos
• Potential for missed prompts or forgetting to post
• Lack of advanced editing tools or features
• Reliance on friends using the app to have an engaging feed

Pricing Comparison

Instagram

• Free

BeReal

• Free