Mailchimp vs Postcards

Struggling to choose between Mailchimp and Postcards? Both products offer unique advantages, making it a tough decision.

Mailchimp is a Business & Commerce solution with tags like email, marketing, automation, analytics.

It boasts features such as Email Campaign Builder, Automated Marketing Workflows, Email Templates, Contact Management, Email Deliverability Tools, Analytics and Reporting, Integration with CRMs, eCommerce, etc and pros including User-friendly interface, Automation features, Detailed analytics and reports, Free plan available, Good deliverability, Extensive template library.

On the other hand, Postcards is a Office & Productivity product tagged with postcards, greeting-cards, design, templates, photos, illustrations, customization, printing, mailing.

Its standout features include Desktop application for Windows and Mac, Large library of postcard templates and designs, Customization with photos, text, illustrations, etc., Ability to print and mail postcards directly from app, and it shines with pros like Simple and easy to use interface, Great for designing customized, personal postcards, Convenient printing and mailing integrated into app, Large selection of templates and designs.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Mailchimp

Mailchimp

Mailchimp is an email marketing platform that allows users to design email campaigns, automate marketing workflows, and track performance. It offers easy-to-use templates, integration with major CRM and ecommerce platforms, and analytics to optimize campaigns.

Categories:
email marketing automation analytics

Mailchimp Features

  1. Email Campaign Builder
  2. Automated Marketing Workflows
  3. Email Templates
  4. Contact Management
  5. Email Deliverability Tools
  6. Analytics and Reporting
  7. Integration with CRMs, eCommerce, etc

Pricing

  • Freemium
  • Subscription-Based

Pros

User-friendly interface

Automation features

Detailed analytics and reports

Free plan available

Good deliverability

Extensive template library

Cons

Can get expensive for larger email lists

Limitations on free plan

Some more advanced features require paid plans

Email send limits based on pricing tier


Postcards

Postcards

Postcards is an easy-to-use desktop application for designing and sending customized postcards. It provides numerous templates and designs to choose from and allows personalization with photos, text, illustrations, etc. Postcards prints and mails the postcards for you.

Categories:
postcards greeting-cards design templates photos illustrations customization printing mailing

Postcards Features

  1. Desktop application for Windows and Mac
  2. Large library of postcard templates and designs
  3. Customization with photos, text, illustrations, etc.
  4. Ability to print and mail postcards directly from app

Pricing

  • Free
  • Subscription-Based

Pros

Simple and easy to use interface

Great for designing customized, personal postcards

Convenient printing and mailing integrated into app

Large selection of templates and designs

Cons

Limited creative control compared to designing fully from scratch

Must print through app provider

Subscription fees for expanded template library access