MailerLite vs OpenEMM

Struggling to choose between MailerLite and OpenEMM? Both products offer unique advantages, making it a tough decision.

MailerLite is a Online Services solution with tags like email-marketing, newsletters, automation, templates, drag-and-drop, integrations, analytics.

It boasts features such as Drag-and-drop email builder, Email templates, Automation workflows, Landing pages, Forms & popups, Email sign-up forms, Contact management, Segmentation, A/B testing, Analytics, Integrations and pros including Intuitive interface, Affordable pricing, Good deliverability, Automation features, Integrates with many apps.

On the other hand, OpenEMM is a Business & Commerce product tagged with email-marketing, campaigns, automation.

Its standout features include Drag & drop email builder, A/B testing, Segmentation, Automation, Real-time analytics, List management, Multi-language support, and it shines with pros like Open source and free, Powerful features, Customizable, Self-hosted, Scalable.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

MailerLite

MailerLite

MailerLite is an email marketing software that allows users to create and send engaging email newsletters. It has an intuitive drag-and-drop builder, templates, automation features, and integrations with popular third-party apps such as WordPress, Shopify, and Google Analytics.

Categories:
Online Services Email Marketing
email-marketing newsletters automation templates drag-and-drop integrations analytics

MailerLite Features

  1. Drag-and-drop email builder
  2. Email templates
  3. Automation workflows
  4. Landing pages
  5. Forms & popups
  6. Email sign-up forms
  7. Contact management
  8. Segmentation
  9. A/B testing
  10. Analytics
  11. Integrations

Pricing

  • Freemium
  • Subscription-Based

Pros

Intuitive interface

Affordable pricing

Good deliverability

Automation features

Integrates with many apps

Cons

Limited custom CSS editing

No predictive sending

Lacks some advanced features

OpenEMM

OpenEMM

OpenEMM is an open-source enterprise email marketing platform. It allows you to create email campaigns, build subscriber lists, track opens/clicks, and more. It offers drag & drop email builders, A/B testing, segmentation, and automation tools.

Categories:
Business & Commerce Marketing Automation
email-marketing campaigns automation

OpenEMM Features

  1. Drag & drop email builder
  2. A/B testing
  3. Segmentation
  4. Automation
  5. Real-time analytics
  6. List management
  7. Multi-language support

Pricing

  • Open Source

Pros

Open source and free

Powerful features

Customizable

Self-hosted

Scalable

Cons

Steep learning curve

Limited integrations

Requires technical expertise to set up and manage

Lacks some advanced marketing automation features