Visual Website Optimizer vs Optimizely

Struggling to choose between Visual Website Optimizer and Optimizely? Both products offer unique advantages, making it a tough decision.

Visual Website Optimizer is a Business & Commerce solution with tags like ab-testing, conversion-optimization, website-testing.

It boasts features such as A/B testing, Multivariate testing, Heatmaps and scrollmaps, Funnel analysis, Split URL testing, AI-powered personalization, Integrations with analytics platforms and pros including Easy to set up tests without coding, Detailed analytics and reporting, Can target tests to specific segments, Has free plan for small businesses.

On the other hand, Optimizely is a Business & Commerce product tagged with ab-testing, personalization, experimentation, conversion-rate-optimization.

Its standout features include A/B Testing, Multivariate Testing, Personalization, Experimentation Platform, Results Analysis and Reporting, and it shines with pros like Easy to use interface, Integrates with many tools and platforms, Robust experimentation capabilities, Powerful analytics and reporting, Helps improve conversion rates.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.