ActiveTrail vs Campaign Monitor

Struggling to choose between ActiveTrail and Campaign Monitor? Both products offer unique advantages, making it a tough decision.

ActiveTrail is a Business & Commerce solution with tags like analytics, heatmaps, click-tracking.

It boasts features such as Heatmaps to see where visitors click, Scrollmaps to see how far visitors scroll, Form analytics to see how visitors interact with forms, A/B testing capabilities, Session recordings to replay visitor sessions, Funnel analysis to see where visitors drop off and pros including Very intuitive and easy to use, Detailed heatmap and click data, Affordable pricing, Good for optimizing landing pages.

On the other hand, Campaign Monitor is a Business & Commerce product tagged with email, marketing, automation, analytics.

Its standout features include Drag-and-drop email builder, A/B testing, Automation workflows, Integrations with CRMs, Integrations with e-commerce platforms, Contact management, Email analytics, and it shines with pros like User-friendly interface, Robust email marketing features, Affordable pricing, Great customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

ActiveTrail

ActiveTrail

ActiveTrail is a website analytics and heatmap software that allows users to see how visitors interact with their website. It records click-based visitor sessions to provide insight into visitor behavior.

Categories:
analytics heatmaps click-tracking

ActiveTrail Features

  1. Heatmaps to see where visitors click
  2. Scrollmaps to see how far visitors scroll
  3. Form analytics to see how visitors interact with forms
  4. A/B testing capabilities
  5. Session recordings to replay visitor sessions
  6. Funnel analysis to see where visitors drop off

Pricing

  • Freemium
  • Subscription-Based

Pros

Very intuitive and easy to use

Detailed heatmap and click data

Affordable pricing

Good for optimizing landing pages

Cons

Limited customization options for heatmaps

Can only have one heatmap per page

Lacks some advanced features of other analytics tools


Campaign Monitor

Campaign Monitor

Campaign Monitor is an email marketing platform that allows users to create, send, and track email campaigns. It offers drag-and-drop email builders, A/B testing, automation workflows, and integrations with CRMs and e-commerce platforms.

Categories:
email marketing automation analytics

Campaign Monitor Features

  1. Drag-and-drop email builder
  2. A/B testing
  3. Automation workflows
  4. Integrations with CRMs
  5. Integrations with e-commerce platforms
  6. Contact management
  7. Email analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

User-friendly interface

Robust email marketing features

Affordable pricing

Great customer support

Cons

Limited free plan

Can be pricey for advanced features

Steep learning curve