ActiveTrail
ActiveTrail is a website analytics and heatmap software that allows users to see how visitors interact with their website. It records click-based visitor sessions to provide insight into visitor behavior.
analytics
heatmaps
click-tracking
ActiveTrail: Website Analytics Heatmap Softwares
ActiveTrail is a website analytics and heatmap software that allows users to see how visitors interact with their website. It records click-based visitor sessions to provide insight into visitor behavior.
What is ActiveTrail?
ActiveTrail is a user friendly website analytics and heatmap software designed to provide insight into how visitors interact with websites. It records every mouse movement, click, scroll, and keystroke made by visitors to recreate their journey across the site.
Some key features of ActiveTrail include:
- Heatmaps showing the most clicked or viewed areas of a page
- Scroll maps indicating how far visitors generally scroll on each page
- Click-based visitor recordings to see exactly how visitors navigate the site
- Form analytics to see which fields visitors fill out or skip
- A/B testing integration to evaluate the performance of design or content changes
- Customizable reporting and exportable raw data
ActiveTrail provides an intuitive dashboard for at-a-glance data visualization. It offers flexible pricing plans for businesses of all sizes. With powerful session replay and heatmap capabilities, ActiveTrail is a great option for gaining actionable insights to improve website conversion rates.
ActiveTrail Features
Features
- Heatmaps to see where visitors click
- Scrollmaps to see how far visitors scroll
- Form analytics to see how visitors interact with forms
- A/B testing capabilities
- Session recordings to replay visitor sessions
- Funnel analysis to see where visitors drop off
Pricing
- Freemium
- Subscription-Based
Pros
Very intuitive and easy to use
Detailed heatmap and click data
Affordable pricing
Good for optimizing landing pages
Cons
Limited customization options for heatmaps
Can only have one heatmap per page
Lacks some advanced features of other analytics tools
Official Links
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