SendPulse vs ActiveTrail

Struggling to choose between SendPulse and ActiveTrail? Both products offer unique advantages, making it a tough decision.

SendPulse is a Online Services solution with tags like email-marketing, newsletters, automation, analytics, ab-testing, crm-integration.

It boasts features such as Drag-and-drop email builder, Email marketing campaigns, Contact management, Workflow automation, A/B testing, Analytics and pros including Easy to use interface, Affordable pricing, Good deliverability, Integration with major CRMs.

On the other hand, ActiveTrail is a Business & Commerce product tagged with analytics, heatmaps, click-tracking.

Its standout features include Heatmaps to see where visitors click, Scrollmaps to see how far visitors scroll, Form analytics to see how visitors interact with forms, A/B testing capabilities, Session recordings to replay visitor sessions, Funnel analysis to see where visitors drop off, and it shines with pros like Very intuitive and easy to use, Detailed heatmap and click data, Affordable pricing, Good for optimizing landing pages.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

SendPulse

SendPulse

SendPulse is an email marketing and automation platform that allows users to create and send email newsletters, run email marketing campaigns, collect contacts, and automate workflows. It offers easy drag-and-drop email builder templates, A/B testing, analytics, and integration with CRMs.

Categories:
email-marketing newsletters automation analytics ab-testing crm-integration

SendPulse Features

  1. Drag-and-drop email builder
  2. Email marketing campaigns
  3. Contact management
  4. Workflow automation
  5. A/B testing
  6. Analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to use interface

Affordable pricing

Good deliverability

Integration with major CRMs

Cons

Limited segmentation options

No native social media integration

Support could be more responsive


ActiveTrail

ActiveTrail

ActiveTrail is a website analytics and heatmap software that allows users to see how visitors interact with their website. It records click-based visitor sessions to provide insight into visitor behavior.

Categories:
analytics heatmaps click-tracking

ActiveTrail Features

  1. Heatmaps to see where visitors click
  2. Scrollmaps to see how far visitors scroll
  3. Form analytics to see how visitors interact with forms
  4. A/B testing capabilities
  5. Session recordings to replay visitor sessions
  6. Funnel analysis to see where visitors drop off

Pricing

  • Freemium
  • Subscription-Based

Pros

Very intuitive and easy to use

Detailed heatmap and click data

Affordable pricing

Good for optimizing landing pages

Cons

Limited customization options for heatmaps

Can only have one heatmap per page

Lacks some advanced features of other analytics tools