SendPulse vs ActiveTrail

Struggling to choose between SendPulse and ActiveTrail? Both products offer unique advantages, making it a tough decision.

SendPulse is a Online Services solution with tags like email-marketing, newsletters, automation, analytics, ab-testing, crm-integration.

It boasts features such as Drag-and-drop email builder, Email marketing campaigns, Contact management, Workflow automation, A/B testing, Analytics and pros including Easy to use interface, Affordable pricing, Good deliverability, Integration with major CRMs.

On the other hand, ActiveTrail is a Business & Commerce product tagged with analytics, heatmaps, click-tracking.

Its standout features include Heatmaps to see where visitors click, Scrollmaps to see how far visitors scroll, Form analytics to see how visitors interact with forms, A/B testing capabilities, Session recordings to replay visitor sessions, Funnel analysis to see where visitors drop off, and it shines with pros like Very intuitive and easy to use, Detailed heatmap and click data, Affordable pricing, Good for optimizing landing pages.

Feature	SendPulse	ActiveTrail
Overall Score	N/A	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

SendPulse

Description: SendPulse is an email marketing and automation platform that allows users to create and send email newsletters, run email marketing campaigns, collect contacts, and automate workflows. It offers easy drag-and-drop email builder templates, A/B testing, analytics, and integration with CRMs.

ActiveTrail

Description: ActiveTrail is a website analytics and heatmap software that allows users to see how visitors interact with their website. It records click-based visitor sessions to provide insight into visitor behavior.

Key Features Comparison

SendPulse Features

• Drag-and-drop email builder
• Email marketing campaigns
• Contact management
• Workflow automation
• A/B testing
• Analytics

ActiveTrail Features

• Heatmaps to see where visitors click
• Scrollmaps to see how far visitors scroll
• Form analytics to see how visitors interact with forms
• A/B testing capabilities
• Session recordings to replay visitor sessions
• Funnel analysis to see where visitors drop off

Pros & Cons Analysis

SendPulse

Pros

• Easy to use interface
• Affordable pricing
• Good deliverability
• Integration with major CRMs

Cons

• Limited segmentation options
• No native social media integration
• Support could be more responsive

ActiveTrail

Pros

• Very intuitive and easy to use
• Detailed heatmap and click data
• Affordable pricing
• Good for optimizing landing pages

Cons

• Limited customization options for heatmaps
• Can only have one heatmap per page
• Lacks some advanced features of other analytics tools

Pricing Comparison

SendPulse

• Freemium
• Subscription-Based

ActiveTrail

• Freemium
• Subscription-Based