Campaign Monitor vs ActiveTrail

Struggling to choose between Campaign Monitor and ActiveTrail? Both products offer unique advantages, making it a tough decision.

Campaign Monitor is a Business & Commerce solution with tags like email, marketing, automation, analytics.

It boasts features such as Drag-and-drop email builder, A/B testing, Automation workflows, Integrations with CRMs, Integrations with e-commerce platforms, Contact management, Email analytics and pros including User-friendly interface, Robust email marketing features, Affordable pricing, Great customer support.

On the other hand, ActiveTrail is a Business & Commerce product tagged with analytics, heatmaps, click-tracking.

Its standout features include Heatmaps to see where visitors click, Scrollmaps to see how far visitors scroll, Form analytics to see how visitors interact with forms, A/B testing capabilities, Session recordings to replay visitor sessions, Funnel analysis to see where visitors drop off, and it shines with pros like Very intuitive and easy to use, Detailed heatmap and click data, Affordable pricing, Good for optimizing landing pages.

Feature	Campaign Monitor	ActiveTrail
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Campaign Monitor

Description: Campaign Monitor is an email marketing platform that allows users to create, send, and track email campaigns. It offers drag-and-drop email builders, A/B testing, automation workflows, and integrations with CRMs and e-commerce platforms.

ActiveTrail

Description: ActiveTrail is a website analytics and heatmap software that allows users to see how visitors interact with their website. It records click-based visitor sessions to provide insight into visitor behavior.

Key Features Comparison

Campaign Monitor Features

• Drag-and-drop email builder
• A/B testing
• Automation workflows
• Integrations with CRMs
• Integrations with e-commerce platforms
• Contact management
• Email analytics

ActiveTrail Features

• Heatmaps to see where visitors click
• Scrollmaps to see how far visitors scroll
• Form analytics to see how visitors interact with forms
• A/B testing capabilities
• Session recordings to replay visitor sessions
• Funnel analysis to see where visitors drop off

Pros & Cons Analysis

Campaign Monitor

Pros

• User-friendly interface
• Robust email marketing features
• Affordable pricing
• Great customer support

Cons

• Limited free plan
• Can be pricey for advanced features
• Steep learning curve

ActiveTrail

Pros

• Very intuitive and easy to use
• Detailed heatmap and click data
• Affordable pricing
• Good for optimizing landing pages

Cons

• Limited customization options for heatmaps
• Can only have one heatmap per page
• Lacks some advanced features of other analytics tools

Pricing Comparison

Campaign Monitor

• Freemium
• Subscription-Based

ActiveTrail

• Freemium
• Subscription-Based