GetResponse vs ActiveTrail

Struggling to choose between GetResponse and ActiveTrail? Both products offer unique advantages, making it a tough decision.

GetResponse is a Business & Commerce solution with tags like email, marketing, automation, campaigns.

It boasts features such as Email marketing campaigns, Autoresponders, Landing pages, Webinars, Contact management, Marketing automation workflows, A/B testing, Lead scoring, CRM integration, Analytics and reporting and pros including Intuitive drag-and-drop email builder, Automation workflows, Strong deliverability and inbox placement, Good customer support, Mobile optimization, A/B testing.

On the other hand, ActiveTrail is a Business & Commerce product tagged with analytics, heatmaps, click-tracking.

Its standout features include Heatmaps to see where visitors click, Scrollmaps to see how far visitors scroll, Form analytics to see how visitors interact with forms, A/B testing capabilities, Session recordings to replay visitor sessions, Funnel analysis to see where visitors drop off, and it shines with pros like Very intuitive and easy to use, Detailed heatmap and click data, Affordable pricing, Good for optimizing landing pages.

Feature	GetResponse	ActiveTrail
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

GetResponse

Description: GetResponse is an email marketing and automation software that allows businesses to create, send, and track email campaigns. It offers features like autoresponders, landing pages, webinars, contact management, and marketing automation workflows.

ActiveTrail

Description: ActiveTrail is a website analytics and heatmap software that allows users to see how visitors interact with their website. It records click-based visitor sessions to provide insight into visitor behavior.

Key Features Comparison

GetResponse Features

• Email marketing campaigns
• Autoresponders
• Landing pages
• Webinars
• Contact management
• Marketing automation workflows
• A/B testing
• Lead scoring
• CRM integration
• Analytics and reporting

ActiveTrail Features

• Heatmaps to see where visitors click
• Scrollmaps to see how far visitors scroll
• Form analytics to see how visitors interact with forms
• A/B testing capabilities
• Session recordings to replay visitor sessions
• Funnel analysis to see where visitors drop off

Pros & Cons Analysis

GetResponse

Pros

• Intuitive drag-and-drop email builder
• Automation workflows
• Strong deliverability and inbox placement
• Good customer support
• Mobile optimization
• A/B testing

Cons

• Steep learning curve
• No native social media integration
• Lack of advanced segmentation
• Can be pricey for small businesses

ActiveTrail

Pros

• Very intuitive and easy to use
• Detailed heatmap and click data
• Affordable pricing
• Good for optimizing landing pages

Cons

• Limited customization options for heatmaps
• Can only have one heatmap per page
• Lacks some advanced features of other analytics tools

Pricing Comparison

GetResponse

• Subscription-Based
• Custom Pricing

ActiveTrail

• Freemium
• Subscription-Based