Mailtrain vs ActiveTrail

Struggling to choose between Mailtrain and ActiveTrail? Both products offer unique advantages, making it a tough decision.

Mailtrain is a Business & Commerce solution with tags like newsletter, email, marketing, campaigns.

It boasts features such as Drag & drop editor, Custom templates, A/B testing, Contact management, Email analytics, Automation, Integration with services, Multi-user access and pros including Open source and self-hosted, Easy to use interface, Powerful features, Active development community, Affordable.

On the other hand, ActiveTrail is a Business & Commerce product tagged with analytics, heatmaps, click-tracking.

Its standout features include Heatmaps to see where visitors click, Scrollmaps to see how far visitors scroll, Form analytics to see how visitors interact with forms, A/B testing capabilities, Session recordings to replay visitor sessions, Funnel analysis to see where visitors drop off, and it shines with pros like Very intuitive and easy to use, Detailed heatmap and click data, Affordable pricing, Good for optimizing landing pages.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Mailtrain

Mailtrain

Mailtrain is an open source newsletter application that allows you to easily create, send, and manage email newsletters. It has a simple and intuitive interface that makes it easy for anyone to get started with email marketing campaigns.

Categories:
Business & Commerce Email Marketing
newsletter email marketing campaigns

Mailtrain Features

  1. Drag & drop editor
  2. Custom templates
  3. A/B testing
  4. Contact management
  5. Email analytics
  6. Automation
  7. Integration with services
  8. Multi-user access

Pricing

  • Open Source

Pros

Open source and self-hosted

Easy to use interface

Powerful features

Active development community

Affordable

Cons

Limited integrations compared to paid software

Can be complex for beginners

Lacks some advanced marketing features

ActiveTrail

ActiveTrail

ActiveTrail is a website analytics and heatmap software that allows users to see how visitors interact with their website. It records click-based visitor sessions to provide insight into visitor behavior.

Categories:
Business & Commerce Website Analytics
analytics heatmaps click-tracking

ActiveTrail Features

  1. Heatmaps to see where visitors click
  2. Scrollmaps to see how far visitors scroll
  3. Form analytics to see how visitors interact with forms
  4. A/B testing capabilities
  5. Session recordings to replay visitor sessions
  6. Funnel analysis to see where visitors drop off

Pricing

  • Freemium
  • Subscription-Based

Pros

Very intuitive and easy to use

Detailed heatmap and click data

Affordable pricing

Good for optimizing landing pages

Cons

Limited customization options for heatmaps

Can only have one heatmap per page

Lacks some advanced features of other analytics tools