ActiveTrail vs SendPulse

Struggling to choose between ActiveTrail and SendPulse? Both products offer unique advantages, making it a tough decision.

ActiveTrail is a Business & Commerce solution with tags like analytics, heatmaps, click-tracking.

It boasts features such as Heatmaps to see where visitors click, Scrollmaps to see how far visitors scroll, Form analytics to see how visitors interact with forms, A/B testing capabilities, Session recordings to replay visitor sessions, Funnel analysis to see where visitors drop off and pros including Very intuitive and easy to use, Detailed heatmap and click data, Affordable pricing, Good for optimizing landing pages.

On the other hand, SendPulse is a Online Services product tagged with email-marketing, newsletters, automation, analytics, ab-testing, crm-integration.

Its standout features include Drag-and-drop email builder, Email marketing campaigns, Contact management, Workflow automation, A/B testing, Analytics, and it shines with pros like Easy to use interface, Affordable pricing, Good deliverability, Integration with major CRMs.

Feature	ActiveTrail	SendPulse
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Online Services

Product Overview

ActiveTrail

Description: ActiveTrail is a website analytics and heatmap software that allows users to see how visitors interact with their website. It records click-based visitor sessions to provide insight into visitor behavior.

SendPulse

Description: SendPulse is an email marketing and automation platform that allows users to create and send email newsletters, run email marketing campaigns, collect contacts, and automate workflows. It offers easy drag-and-drop email builder templates, A/B testing, analytics, and integration with CRMs.

Key Features Comparison

ActiveTrail Features

• Heatmaps to see where visitors click
• Scrollmaps to see how far visitors scroll
• Form analytics to see how visitors interact with forms
• A/B testing capabilities
• Session recordings to replay visitor sessions
• Funnel analysis to see where visitors drop off

SendPulse Features

• Drag-and-drop email builder
• Email marketing campaigns
• Contact management
• Workflow automation
• A/B testing
• Analytics

Pros & Cons Analysis

ActiveTrail

Pros

• Very intuitive and easy to use
• Detailed heatmap and click data
• Affordable pricing
• Good for optimizing landing pages

Cons

• Limited customization options for heatmaps
• Can only have one heatmap per page
• Lacks some advanced features of other analytics tools

SendPulse

Pros

• Easy to use interface
• Affordable pricing
• Good deliverability
• Integration with major CRMs

Cons

• Limited segmentation options
• No native social media integration
• Support could be more responsive

Pricing Comparison

ActiveTrail

• Freemium
• Subscription-Based

SendPulse

• Freemium
• Subscription-Based