AdGate Media vs Smaato

Struggling to choose between AdGate Media and Smaato? Both products offer unique advantages, making it a tough decision.

AdGate Media is a Business & Commerce solution with tags like advertising, monetization, offer-wall, publisher-network.

It boasts features such as Offer wall, Native ads, Banner ads, Interstitial ads, Rewarded videos, Push notifications and pros including Good fill rates, Many offer options, High payout rates, Global reach.

On the other hand, Smaato is a Online Services product tagged with mobile, ad-platform, monetization, publishers, ad-inventory.

Its standout features include Real-time bidding ad exchange, Ad mediation & optimization, Publisher dashboard & analytics, SDKs for iOS, Android, Unity, etc, Anti-fraud technology, Global demand from ad networks & DSPs, and it shines with pros like Large global demand for ad inventory, Automated tools to optimize ad revenue, Support for multiple ad formats, Easy integration with SDKs, Dedicated account management.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

AdGate Media

AdGate Media

AdGate Media is an online advertising network and offer wall provider. It allows publishers and app developers to monetize their traffic by displaying offers and ads on their websites and in their apps.

Categories:
Business & Commerce Advertising
advertising monetization offer-wall publisher-network

AdGate Media Features

  1. Offer wall
  2. Native ads
  3. Banner ads
  4. Interstitial ads
  5. Rewarded videos
  6. Push notifications

Pricing

  • Revenue share
  • CPM
  • CPC
  • CPA

Pros

Good fill rates

Many offer options

High payout rates

Global reach

Cons

Can be intrusive to users

Requires large traffic volumes

Strict policies

Smaato

Smaato

Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.

Categories:
Online Services Advertising & Marketing
mobile ad-platform monetization publishers ad-inventory

Smaato Features

  1. Real-time bidding ad exchange
  2. Ad mediation & optimization
  3. Publisher dashboard & analytics
  4. SDKs for iOS, Android, Unity, etc
  5. Anti-fraud technology
  6. Global demand from ad networks & DSPs

Pricing

  • Revenue share
  • Custom pricing for large publishers

Pros

Large global demand for ad inventory

Automated tools to optimize ad revenue

Support for multiple ad formats

Easy integration with SDKs

Dedicated account management

Cons

Can take time to ramp up earnings

Limited customization options

Less brand recognition vs larger players