Smaato
Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.
mobile
ad-platform
monetization
publishers
ad-inventory
Smaato: Mobile Ad Platform & SSP
Mobile ad platform and supply-side platform (SSP) for app developers and publishers, managing ad inventory, accessing demand from networks and buyers, optimizing revenue with automated tools.
What is Smaato?
Smaato is a leading mobile ad platform and supply-side platform (SSP) founded in 2005 with headquarters in San Francisco, California and Hamburg, Germany. It provides publishers and app developers with tools and services to monetize their ad inventory and access global advertising demand.
Smaato operates its own global advertising exchange (adX) and mediation platform to connect publishers to hundreds of demand partners including ad networks, advertisers and demand-side platforms (DSPs). Its technology platform automates ad sales and optimizes revenue for mobile publishers and developers.
Key features and benefits of Smaato include:
- Real-time bidding (RTB) platform to connect to programmatic demand
- Ad mediation tools and control over ad sales rules and priority
- Publisher portal to access reports and analytics on revenue, traffic, fill rates and more
- Global reach to monetize traffic worldwide across over 190 countries
- Optimized algorithms and formats such as rewaded ads, interstitials and banners
- Integrated with leading mobile ad SDKs for simplified integration
Smaato is used by tens of thousands of mobile app developers and publishers to maximize their ad revenue. With its global advertiser reach and superior technology, it helps publishers fully monetize their mobile ad inventory across devices and operating systems.
Smaato Features
Features
- Real-time bidding ad exchange
- Ad mediation & optimization
- Publisher dashboard & analytics
- SDKs for iOS, Android, Unity, etc
- Anti-fraud technology
- Global demand from ad networks & DSPs
Pricing
- Revenue share
- Custom pricing for large publishers
Pros
Large global demand for ad inventory
Automated tools to optimize ad revenue
Support for multiple ad formats
Easy integration with SDKs
Dedicated account management
Cons
Can take time to ramp up earnings
Limited customization options
Less brand recognition vs larger players
Official Links
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