What is Smaato?
Smaato is a leading mobile ad platform and supply-side platform (SSP) founded in 2005 with headquarters in San Francisco, California and Hamburg, Germany. It provides publishers and app developers with tools and services to monetize their ad inventory and access global advertising demand.
Smaato operates its own global advertising exchange (adX) and mediation platform to connect publishers to hundreds of demand partners including ad networks, advertisers and demand-side platforms (DSPs). Its technology platform automates ad sales and optimizes revenue for mobile publishers and developers.
Key features and benefits of Smaato include:
- Real-time bidding (RTB) platform to connect to programmatic demand
- Ad mediation tools and control over ad sales rules and priority
- Publisher portal to access reports and analytics on revenue, traffic, fill rates and more
- Global reach to monetize traffic worldwide across over 190 countries
- Optimized algorithms and formats such as rewaded ads, interstitials and banners
- Integrated with leading mobile ad SDKs for simplified integration
Smaato is used by tens of thousands of mobile app developers and publishers to maximize their ad revenue. With its global advertiser reach and superior technology, it helps publishers fully monetize their mobile ad inventory across devices and operating systems.