Google AdMob vs Smaato
Struggling to choose between Google AdMob and Smaato? Both products offer unique advantages, making it a tough decision.
Google AdMob is a Business & Commerce solution with tags like mobile, ads, monetization, analytics, optimization.
It boasts features such as Banner ads, Interstitial ads, Native ads, Rewarded ads, In-app purchase ads, Mediation with other ad networks, AdMob SDK for easy integration, Targeting and segmentation, Real-time reporting and analytics and pros including Large advertiser base, High fill rates and eCPMs, Works across Android, iOS and web, Flexible ad formats, Powerful targeting capabilities, Ad mediation to maximize revenue, Popular and trusted platform.
On the other hand, Smaato is a Online Services product tagged with mobile, ad-platform, monetization, publishers, ad-inventory.
Its standout features include Real-time bidding ad exchange, Ad mediation & optimization, Publisher dashboard & analytics, SDKs for iOS, Android, Unity, etc, Anti-fraud technology, Global demand from ad networks & DSPs, and it shines with pros like Large global demand for ad inventory, Automated tools to optimize ad revenue, Support for multiple ad formats, Easy integration with SDKs, Dedicated account management.
To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.
Google AdMob
Google AdMob is a mobile advertising platform that developers can use to monetize their apps by displaying targeted ads. It allows serving banner, interstitial, video and native ads and provides analytics and optimization tools.
Categories:
Google AdMob Features
- Banner ads
- Interstitial ads
- Native ads
- Rewarded ads
- In-app purchase ads
- Mediation with other ad networks
- AdMob SDK for easy integration
- Targeting and segmentation
- Real-time reporting and analytics
Pricing
- Free
- Revenue Share
Pros
Cons
Smaato
Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.
Categories:
Smaato Features
- Real-time bidding ad exchange
- Ad mediation & optimization
- Publisher dashboard & analytics
- SDKs for iOS, Android, Unity, etc
- Anti-fraud technology
- Global demand from ad networks & DSPs
Pricing
- Revenue share
- Custom pricing for large publishers