What is Flurry?
Flurry is a mobile analytics platform used by app developers to understand how consumers interact with their mobile applications. It provides key metrics like daily active users, session length, retention, and device profiles.
Key features of Flurry include:
- User analytics - Track number of active users, sessions, frequency and length of use, demographics, location data and more.
- Behavioral cohorts - Segment users based on actions taken within the app to analyze which behaviors correlate with engagement, conversions, and retention.
- Custom events - Log custom events in the app code to track conversions, revenues, progression through funnels, and user paths.
- Crash reporting - Get details on every crash that occurs in your apps to identify and fix defects.
- Export and API access - Export raw data or access through APIs to feed into external reporting tools.
Overall, Flurry provides free, in-depth analytics to help developers better understand user engagement and optimize the app experience. With data from over 1 billion monthly active devices, it offers benchmarking against comparable app performance.