Apsalar
Apsalar is a mobile app analytics platform that provides attribution, audience segmentation, and advertising measurement. It allows mobile marketers to measure the effectiveness of their marketing campaigns across multiple channels.
mobile
analytics
attribution
advertising
measurement
Apsalar: Mobile App Analytics Platform
Apsalar is a mobile app analytics platform that provides attribution, audience segmentation, and advertising measurement. It allows mobile marketers to measure the effectiveness of their marketing campaigns across multiple channels.
What is Apsalar?
Apsalar is a mobile app analytics and marketing platform designed specifically for mobile app developers and marketers. It provides:
- Attribution - Track app installs and events across multiple marketing channels like ads, organic, referral links and measure the true marketing ROI.
- Audience Segmentation - Segment users based on their actions within the app like purchases, engagement levels, retention cohorts etc.
- Advertising Measurement - Measure advertising creatives and campaigns across channels like Facebook, AdWords, Twitter and attribute them back to real app users and their long term value.
Apsalar has SDKs for iOS, Android, Unity, React Native, Xamarin that app developers can quickly integrate. Once implemented, app marketers get a dashboard showing them data like: daily new users, revenues, retention and engagement cohorts, attribution by channel, advertising campaign analytics, audience builder and more. This allows mobile marketers to measure marketing ROI, reduce wasted ad spend, target high value users and optimize their campaigns for better results.
Apsalar competes with Adjust, Appsflyer and other mobile measurement partners but stands out due to the focus on app marketer needs, advanced analytics capabilities beyond install attribution and ease of getting set up.
Apsalar Features
Features
- Attribution modeling
- Audience segmentation
- Multi-touch attribution
- Real-time analytics
- Ad tracking and measurement
- Funnel analysis
- Cohort analysis
- A/B testing
Pricing
- Subscription-Based
Pros
Detailed analytics and insights
Easy integration
Flexible attribution modeling
Real-time data
Robust audience segmentation
Helps optimize ad campaigns
Improves user acquisition
Cons
Can be complex for beginners
Requires technical expertise
Data privacy concerns
Relies on 3rd party SDKs
Steep learning curve
Official Links
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