Flurry vs Smaato

Struggling to choose between Flurry and Smaato? Both products offer unique advantages, making it a tough decision.

Flurry is a Ai Tools & Services solution with tags like mobile, analytics, usage-tracking.

It boasts features such as User analytics, Funnel analysis, Crash reporting, Audience segmentation, A/B testing, Push notifications and pros including Free basic plan, Easy integration, Real-time data, Customizable dashboards, Cross-platform support.

On the other hand, Smaato is a Online Services product tagged with mobile, ad-platform, monetization, publishers, ad-inventory.

Its standout features include Real-time bidding ad exchange, Ad mediation & optimization, Publisher dashboard & analytics, SDKs for iOS, Android, Unity, etc, Anti-fraud technology, Global demand from ad networks & DSPs, and it shines with pros like Large global demand for ad inventory, Automated tools to optimize ad revenue, Support for multiple ad formats, Easy integration with SDKs, Dedicated account management.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Flurry

Flurry

Flurry is a mobile analytics service that provides insights on mobile application usage. It tracks metrics like sessions, demographics, device types, and custom events to help developers understand user behavior and improve their apps.

Categories:
Ai Tools & Services Analytics
mobile analytics usage-tracking

Flurry Features

  1. User analytics
  2. Funnel analysis
  3. Crash reporting
  4. Audience segmentation
  5. A/B testing
  6. Push notifications

Pricing

  • Freemium
  • Subscription-Based

Pros

Free basic plan

Easy integration

Real-time data

Customizable dashboards

Cross-platform support

Cons

Limited historical data in free plan

Less flexible than some competitors

Can be overwhelming for new users

Smaato

Smaato

Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.

Categories:
Online Services Advertising & Marketing
mobile ad-platform monetization publishers ad-inventory

Smaato Features

  1. Real-time bidding ad exchange
  2. Ad mediation & optimization
  3. Publisher dashboard & analytics
  4. SDKs for iOS, Android, Unity, etc
  5. Anti-fraud technology
  6. Global demand from ad networks & DSPs

Pricing

  • Revenue share
  • Custom pricing for large publishers

Pros

Large global demand for ad inventory

Automated tools to optimize ad revenue

Support for multiple ad formats

Easy integration with SDKs

Dedicated account management

Cons

Can take time to ramp up earnings

Limited customization options

Less brand recognition vs larger players