What is Microsoft Advertising?
Microsoft Advertising is an online pay-per-click advertising platform owned and operated by Microsoft. Previously known as Bing Ads, it allows businesses and marketers to create, deploy and optimize search advertising campaigns on the Bing search engine, MSN, Outlook.com and partner websites in the Microsoft Search Network.
Key features of Microsoft Advertising include:
- Search ad creation tools - create text, product and dynamic search ads along with expanded text ads for more content
- Targeting options - target by keywords, demographics, location, time of day, remarketing lists and more
- Automated bidding and budget management tools like Enhanced Cost-Per-Click to maximize conversions within budget
- Ad performance analysis with metrics on impressions, clicks, spend, conversions and more
- Support for Universal Event Tracking to track conversions across devices and channels
- Integration with other Microsoft products like Excel for easy reporting
Microsoft Advertising competes directly against the Google Ads platform as a way for advertisers to show ads on search engine results pages. It provides a streamlined, user-friendly interface for launching and optimizing pay-per-click search campaigns.