MediaMath
MediaMath is an advertising technology company that offers a demand-side platform (DSP) to automate digital advertising campaigns. Its platform enables marketers to buy ads across display, mobile, video, native, digital out of home, and advanced TV formats.
demandside-platform
dsp
ad-campaigns
ad-automation
programmatic-advertising
MediaMath: Demand-Side Platform
Automate digital advertising campaigns with MediaMath's demand-side platform, offering buying power across display, mobile, video, native, and more formats.
What is MediaMath?
MediaMath is a leading demand-side platform (DSP) founded in 2007 to provide marketers with an automated system to buy digital advertising across a wide range of formats and channels. Its mission is to create an accountable and addressable digital media ecosystem through its Terminator technology platform and CONNECT partner ecosystem.
Key features of MediaMath's DSP include:
- Real-time bidding on ad exchanges and private marketplaces
- Advanced targeting capabilities such as predictive modeling and look-alike modeling
- Cross-device identification and deterministic matching through partnerships
- Attribution and reporting on marketing performance
- Self-service user interface for media planning, buying, optimization
- APIs and integrations with leading martech solutions
- A managed services team for campaign setup, optimization, and reporting
MediaMath works with brands across all major verticals and manages over $10 billion in annual ad spend on its platform globally. It has 27 offices worldwide and its Terminator platform processes 3 million queries per second at peak.
MediaMath Features
Features
- Real-time bidding
- Cross-channel campaign management
- Audience targeting
- Ad creative optimization
- Reporting and analytics
Pricing
- Subscription-Based
- Custom Pricing
Pros
Powerful targeting capabilities
Integration with many ad exchanges and data providers
Robust reporting features
Support for multiple ad formats and channels
Cons
Steep learning curve
Lack of social media integration
Higher minimum spend than some competitors
Official Links
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