DoubleClick for Publishers

DoubleClick for Publishers (DFP) is a popular ad server and ad management platform used by publishers to manage display, video, and mobile ads on their websites and apps. It provides tools for ad targeting, trafficking, reporting, optimization, and more.

DoubleClick for Publishers alternatives ➤

What is DoubleClick for Publishers?

DoubleClick for Publishers (DFP) is a leading ad management platform used by publishers and media companies to manage display, video, and mobile advertising across websites, apps, and other digital properties. It is owned by Google and was formerly known as DoubleClick Ad Exchange.

DFP provides a suite of tools for publishers to:

Sell directly sold campaigns as well as programmatic guaranteed and real-time bidding (RTB) campaigns via private marketplaces and the open auction
Target ads to relevant audiences using data and segmentation tools
Set floor prices, establish rate cards and packages, and monitor inventory levels
Track performance across revenue channels and analyze reporting metrics
Optimize ad placements and allocation between direct and indirect demand
Unify workflow processes into a single interface and integrate with other platforms

DoubleClick for Publishers helps publishers maximize ad revenues, reduce operational costs, and improve sales efficiencies. It is used by a wide range of digital media properties including news sites, online content portals, app developers, and more. With its array of capabilities and industry adoption, DFP maintains dominance as one of the most widely used publisher ad platforms.

Official Links

Official Website
www.google.com/intl/en_US/dfp/info/welc...

The Best DoubleClick for Publishers Alternatives

Top Apps like DoubleClick for Publishers

Broadstreet Ads, TradeDoubler, BuySellAds.com, AdHitz, Infolinks, Adbrite, AdButler, AdColt, AdVirte, Orbit Ad Server, Clicksor, Adsuit, Viewzd, Ad Server Solutions, eMarketer, AdRoll, AdTegrity, isocket, AdTapsy, Orbit DSP, A.M.Y., AdSpeed, MediaMath, Axonix, Orbit Mobile, Trafficspaces, Criteo, 140 Proof, LetterWell, Gimbal, Netseer, Primis, Zenovia Exchange, Vibrant Media, AdGlare, Smaato, Sizmek, Clickky, AdNgin, Ad Dynamo, Smart AdServer, InMobi, Gorilla Nation, Rocketfuel, Amobee, Marin Software, AdLib DSP, BitPoster, AppNexus, SmartyAds are some alternatives to DoubleClick for Publishers.

Sugggest an alternative ❐

Broadstreet Ads

Broadstreet Ads is an advertising technology platform designed to help digital publishers, media companies, and other content creators effectively manage their online advertising operations. The software aims to automate and optimize various ad management tasks in one centralized platform.Key features of Broadstreet Ads include:Unified dashboard to manage ad...

TradeDoubler

TradeDoubler is a leading global affiliate marketing network founded in Sweden in 1999. It provides a platform and tools to connect advertisers and merchants (advertisers) with website publishers (affiliates) to allow performance-based affiliate marketing at scale.Key features and benefits of TradeDoubler include:Global reach - TradeDoubler operates in over 80 markets...

BuySellAds.com

BuySellAds.com is an advertising technology company that operates an online advertising network and real-time bidding ad exchange. Founded in 2008, BuySellAds provides solutions for both publishers and advertisers.For publishers, BuySellAds allows websites, blogs, and apps to monetize their content by selling display, native, and video ad inventory across the...

AdHitz

AdHitz is an advertising management platform and ad server designed for both publishers and advertisers. Some key features of AdHitz include:Ad serving capabilities to deliver display, video, and mobile adsTools for managing and optimizing ad campaignsAd performance tracking with detailed analytics and reporting Options for geographic, demographic, contextual and...

Infolinks

Infolinks is an innovative in-text advertising platform founded in 2007. It allows publishers to monetize their website traffic by inserting targeted, non-intrusive advertisements into existing content. The text-based ads blend seamlessly into the page, aiming to enhance user experience rather than disrupt it.The Infolinks platform uses patented Natural Language Processing...

Adbrite

Adbrite is an online advertising network and ad exchange platform founded in 2004. It provides a platform for web publishers to monetize their website traffic through advertising, and for advertisers to buy advertising space to promote their products or services.For publishers, Adbrite allows them to sign up, place ad tags...

AdButler

AdButler is an advertising management platform designed to help publishers manage, optimize, and maximize their ad revenue. Some key features of AdButler include:Ad serving and trafficking - AdButler makes it easy to upload ads, create placements and zones, set floors and rates, traffic ads, and deliver them to your...

AdColt

AdColt is an open-source web-based advertisement management system. It provides website owners and publishers a way to serve ads, track performance, and generate reports without relying on third-party ad platforms.Some key features of AdColt include:Serving both image and JavaScript adsGeotargeting of adsFull reporting on impressions, clicks, CTR, revenuesSupport...

AdVirte

AdVirte is an ad blocker and privacy protection browser extension for Google Chrome. It is designed to block ads, tracking scripts, and malware to provide users with a faster, safer, and distraction-free web browsing experience.Key features of AdVirte include:Blocks all ads including banner ads, pop-ups, and video adsPrevents...

Orbit Ad Server

Orbit Ad Server is an open source ad serving platform that provides online publishers, media buyers and advertisers with a full set of ad management capabilities including ad targeting, delivery, tracking, analytics, and more. Designed specifically for the needs of online publishers and advertisers, Orbit Ad Server aims to provide...

Clicksor

Clicksor is an online advertising network and traffic exchange platform that lets website publishers display pay-per-click ads on their websites to earn money. It works by connecting advertisers looking to promote their products/services and publishers looking to monetize their website traffic.Publishers sign up with Clicksor and place ad...

Adsuit

Adsuit is an end-to-end advertising automation platform designed for agencies and in-house marketing teams to manage, optimize, and scale their digital campaigns across search, social, display, and more. Key features include:AI-powered workflow automation to simplify complex campaign management tasks like budget pacing, bid adjustments, creative testing, etc.Unified reporting...

Viewzd

Viewzd is a free and open-source alternative to Mural and Miro for online interactive whiteboards and collaboration. It provides teams with a digital workspace to visualize ideas and processes, brainstorm concepts, map user journeys, create flowcharts, wireframe products, design graphics, and more.Some key features of Viewzd include:Real-time collaboration...

Ad Server Solutions

Ad server software is used by publishers and media companies to manage, deliver, track, report on, and optimize digital advertising campaigns and inventory. A few key capabilities of ad servers include:Ad serving - Actually deliver ads to websites, apps, connected TV, etc based on targeting parameters and inventory availability...

EMarketer

eMarketer is a leading market research company focused on digital marketing, media, and commerce. Founded in 1996, eMarketer provides data, trends, insights, and forecasts to help businesses, agencies, and publishers understand the latest digital developments and make informed decisions.eMarketer gathers data from over 6,000 public and private sources including financial reports...

AdRoll

AdRoll is an advertising and retargeting platform used by over 50,000 businesses worldwide. It allows companies to create and manage display, social, and video advertising campaigns across channels like desktop, mobile, Facebook, Instagram, YouTube, and more.Key features of AdRoll include:Cross-channel ad retargeting based on previous site visitors or custom...

AdTegrity

AdTegrity is an advertising analytics and verification platform used by brands, agencies, and publishers to ensure the quality of digital ad campaigns. Its key features include:Sophisticated fraud detection - Uses machine learning and proprietary bot detection to identify and block fraudulent traffic and invalid clicks.Viewability measurement - Tracks...

Isocket

isocket is an open-source, cross-platform instant messaging and chat application developed specifically for the Linux operating system. It offers secure and private conversations with end-to-end encryption for text, voice, and video chatting.Some key features of isocket include:Open source codebase that is customizable and extensibleSupport for one-on-one and group...

AdTapsy

AdTapsy is a comprehensive ad serving and management solution designed for digital publishers and advertisers. It provides a suite of tools to set up, deliver, optimize, and track ad performance across devices and platforms.For publishers, AdTapsy facilitates ad serving, inventory and revenue management, analytics, and automated reporting. Key features...

Orbit DSP

Orbit DSP is a demand-side platform (DSP) designed for purchasing digital advertising across multiple channels like display, video, social, native, audio, and connected TV. It provides advertisers and agencies an intuitive interface and powerful optimization tools to plan, execute, optimize and analyze their digital ad campaigns.Key features of Orbit...

A.M.Y.

A.M.Y. is an advanced personal assistant software powered by artificial intelligence. It is designed to help users be more productive by taking care of routine tasks and managing schedules.Some key features of A.M.Y. include:Natural voice control - Users can speak naturally to A.M...

AdSpeed

AdSpeed is an open-source ad server and ad network platform designed to help publishers monetize their websites and apps. Some key features of AdSpeed include:Sell banner, video, and native ads through a self-serve ad platformCustomizable ad templates and support for all major ad formatsGranular ad targeting based on geography...

MediaMath

MediaMath is a leading demand-side platform (DSP) founded in 2007 to provide marketers with an automated system to buy digital advertising across a wide range of formats and channels. Its mission is to create an accountable and addressable digital media ecosystem through its Terminator technology platform and CONNECT partner ecosystem.Key...

Axonix

Axonix is a comprehensive network analytics and monitoring solution built specifically for large-scale enterprise networks and service providers. It provides a single pane of glass for full visibility into network and application performance.Key capabilities and benefits of Axonix include:Real-time monitoring of network and application performance with advanced analytics...

Orbit Mobile

Orbit Mobile is a mobile device management (MDM) solution from 42Gears designed to help small and medium businesses securely manage their fleet of mobile devices including smartphones, tablets, and laptops. It provides capabilities to manage, monitor, secure, and support mobile devices across platforms like iOS, Android, Windows 10, and macOS devices...

Trafficspaces

Trafficspaces is a user-friendly website analytics platform designed to help website owners, bloggers, marketers, and agencies understand how visitors interact with their sites. Some key features include:Intuitive dashboards and reports providing actionable insights into website traffic and engagementIn-depth analysis of visitor demographics, including location, device type, browser, etc.Behavior...

Criteo

Criteo is a global technology company that provides marketing solutions to drive sales and customer acquisitions. Founded in 2005, Criteo pioneered personalized retargeting through predictive algorithms and machine learning capabilities that enable dynamically relevant advertisements to specific users across devices and environments.The Criteo Marketing Platform offers a range of products...

140 Proof

140 Proof is a social media management software designed specifically for small and medium-sized businesses to manage their social media accounts. It provides users with the ability to manage multiple profiles across Twitter, Facebook and LinkedIn from a unified dashboard and inbox.Key features of 140 Proof include: Post scheduling: Allows bulk...

LetterWell

LetterWell is an AI-powered software that helps users write professional business letters, emails, proposals, and other communications quickly and easily. It utilizes advanced natural language processing to generate well-written drafts after the user provides just a few key details about the purpose of the letter and the target audience.Some...

Gimbal

Gimbal is a mobile app analytics and attribution platform owned by Qualcomm. It provides insights into app user acquisition, behavior, and retention across iOS, Android and other platforms.Key features of Gimbal include:Attribution - Track app install sources across paid, organic, referral channels to attribute new users.Engagement -...

Netseer

Netseer is a recommendation engine and discovery platform that helps websites deliver personalized content to their users. The platform tracks user interests and behavior to create highly targeted recommendations aimed at increasing engagement and improving retention.With Netseer, publishers and e-commerce sites can enhance user experience by showing relevant content...

Primis

Primis is an online video platform and sharing service that allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It serves as an alternative to more well-known sites like YouTube.Some key features of Primis include:Uploading videos in most...

Zenovia Exchange

Zenovia Exchange is an open-source, self-hosted email and collaboration platform that organizations can run on their own servers. It provides a range of productivity features including:Email with support for POP, IMAP, and SMTPShared calendars and schedulingAddress books and contact managementInstant messaging and chat roomsDocument collaborationPush notificationsIntegrated searchBy self-hosting Zenovia...

Vibrant Media

Vibrant Media is a global ad-tech company founded in 2004 that specializes in in-image and in-text native advertising. Their flagship product IntelliTXT leverages natural language processing and semantic analysis to match brands to relevant online articles and insert native ads that complement the surrounding editorial content.The IntelliTXT platform integrates high-impact...

AdGlare

AdGlare is an ad blocker and anti-tracking application designed to block intrusive advertisements and trackers on the websites you visit. It works by using filter lists to recognize and block common advertising and tracking techniques used on the web.When you browse the web with AdGlare enabled, it will analyze...

Smaato

Smaato is a leading mobile ad platform and supply-side platform (SSP) founded in 2005 with headquarters in San Francisco, California and Hamburg, Germany. It provides publishers and app developers with tools and services to monetize their ad inventory and access global advertising demand.Smaato operates its own global advertising exchange (adX...

Sizmek

Sizmek is a leading ad server and analytics platform used for managing digital advertising campaigns across channels such as display, video, mobile, rich media, and more. It provides a suite of tools for advertisers, agencies, and publishers to execute, optimize, target, traffic, and report on their media buys.Key capabilities...

Clickky

Clickky is an affiliate marketing and tracking platform founded in 2012. It enables both advertisers and publishers to create, manage, and optimize their performance marketing campaigns across multiple channels including email, social media, search, display, mobile, etc.Some key features of Clickky include:Affiliate tracking tools to attribute conversions and sales...

AdNgin

AdNgin is an open-source ad serving software designed to provide high performance and scalability for managing online advertising campaigns. Some key features of AdNgin include:High throughput and low latency for serving billions of ad impressions per dayAbility to handle real-time bidding (RTB) ad auctions and direct ad campaignsSupport for...

Ad Dynamo

Ad Dynamo is a robust online ad management platform built specifically for publishers and bloggers to help maximize their ad revenue. It provides a suite of features including:Ad serving to display banners, pop-unders, slides, layers, and more ad formats across your siteGranular targeting capabilities to target ads by geo...

Smart AdServer

Smart AdServer is a leading ad serving platform founded in 2006. It provides a full-stack, independent ad tech solution for premium publishers and advertisers to manage, serve, target, and track their digital advertising campaigns across devices and formats.Key capabilities and benefits of Smart AdServer include:Real-time bidding (RTB) and programmatic...

InMobi

InMobi is a global mobile advertising and discovery platform that aims to fuel enterprise growth through advertising. Founded in 2007 by Naveen Tewari, it provides marketers a scalable platform to engage mobile consumers across different devices and platforms.Key capabilities and solutions provided by InMobi include:Advertising - Offers mobile ad...

Gorilla Nation

Gorilla Nation is an advertising technology company founded in 2002 that specializes in in-game advertising solutions for video games. They work directly with game developers and publishers to integrate advertising into video games in a non-intrusive way that enhances gameplay and provides additional monetization opportunities.Some key features of Gorilla Nation's...

Rocketfuel

Rocketfuel is a leading marketing attribution software that helps companies optimize their digital marketing efforts by determining the true impact and value of each marketing touchpoint in driving conversions and revenue.It uses advanced statistical modeling and machine learning algorithms to analyze customer journey data across multiple online and offline...

Amobee

Amobee is a global digital advertising technology company providing campaign management, data analytics, and cross-channel media optimization capabilities for brands and agencies. Founded in 2005 and acquired by Singtel in 2012, Amobee has offices across North America, Europe, Middle East, Asia and Australia.Amobee's integrated platform connects programmatic buying with real-time campaign...

Marin Software

Marin Software is a leading cross-channel advertising management platform for advertisers and agencies. It offers tools to manage, analyze, and optimize digital marketing campaigns across search, social, and eCommerce channels from a unified platform.Key features of Marin Software include:Cross-channel campaign management - Manage paid search, shopping, social, and...

AdLib DSP

AdLib DSP is an advertising technology software provider focused on demand-side platforms (DSPs). Its DSP solutions aim to give digital marketers and media buyers improved precision targeting, enhanced campaign optimization, and access to real-time data to boost campaign performance.Key capabilities and features of AdLib DSP include:Custom audience targeting...

BitPoster

BitPoster is an open-source digital signage content management system. It provides an intuitive interface that allows users to easily create and manage content to display on any screens or monitors.With BitPoster, you can showcase media files like images, videos and audio, display websites, add scrolling text and images, and...

AppNexus

AppNexus is a leading ad tech company that powers the open internet. Founded in 2007, AppNexus operates a leading independent technology, inventory, and data platform that enables buyers and sellers to transact digital advertising across display, video, mobile, native, audio, and more.The AppNexus platform provides capabilities in real-time bidding, campaign...

SmartyAds

SmartyAds is an ad tech company that develops and provides user acquisition solutions for digital marketers and publishers. Founded in Ukraine in 2012, SmartyAds offers a full-stack ad tech platform for both the supply and demand sides of the digital ad ecosystem.On the supply-side, SmartyAds aims to help publishers and...