Orbit DSP
Orbit DSP is an advertising platform for purchasing digital media across multiple channels like display, video, mobile, etc. It provides tools for planning, executing, optimizing and analyzing ad campaigns.
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ad-campaigns
digital-media
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video-ads
mobile-ads
Orbit DSP: Advertising Platform
Orbit DSP is an advertising platform for purchasing digital media across multiple channels like display, video, mobile, etc. It provides tools for planning, executing, optimizing and analyzing ad campaigns.
What is Orbit DSP?
Orbit DSP is a demand-side platform (DSP) designed for purchasing digital advertising across multiple channels like display, video, social, native, audio, and connected TV. It provides advertisers and agencies an intuitive interface and powerful optimization tools to plan, execute, optimize and analyze their digital ad campaigns.
Key features of Orbit DSP include:
- Support for display, video, mobile, native, social, audio and CTV ad formats
- Powerful targeting capabilities based on demographics, interests, behaviors, location, contextual signals etc.
- Real-time bidding (RTB) for programmatic buying of ad inventory
- Robust reporting and analytics covering campaign performance, costs, attribution etc.
- Tools for converting site audiences into custom segments for improved targeting
- Flexible campaign management system to set budgets, schedules, pacing and more
- APIs for seamless integration and automation abilities
Orbit DSP provides an intuitive, self-service platform for executing sophisticated media buys without needing expertise in programmatic concepts. Its optimization algorithms help deliver ads to the right users at the right price for improving campaign efficiency. With robust analytics it becomes easier for advertisers to demonstrate campaign value.
Orbit DSP Features
Features
- Media buying automation
- Cross-channel digital ad campaigns
- Real-time bidding
- Campaign optimization
- Performance analytics
Pricing
- Subscription-Based
Pros
Automates tedious media buying tasks
Allows managing campaigns across multiple channels
Leverages real-time bidding for better ad rates
Optimizes campaigns for better performance
Provides detailed analytics and reporting
Cons
Steep learning curve
Requires large ad budget to fully utilize
Fragmented reporting across channels
Limited support for small advertisers
Relies heavily on 3rd party ad networks
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