What is Orbit DSP?
Orbit DSP is a demand-side platform (DSP) designed for purchasing digital advertising across multiple channels like display, video, social, native, audio, and connected TV. It provides advertisers and agencies an intuitive interface and powerful optimization tools to plan, execute, optimize and analyze their digital ad campaigns.
Key features of Orbit DSP include:
- Support for display, video, mobile, native, social, audio and CTV ad formats
- Powerful targeting capabilities based on demographics, interests, behaviors, location, contextual signals etc.
- Real-time bidding (RTB) for programmatic buying of ad inventory
- Robust reporting and analytics covering campaign performance, costs, attribution etc.
- Tools for converting site audiences into custom segments for improved targeting
- Flexible campaign management system to set budgets, schedules, pacing and more
- APIs for seamless integration and automation abilities
Orbit DSP provides an intuitive, self-service platform for executing sophisticated media buys without needing expertise in programmatic concepts. Its optimization algorithms help deliver ads to the right users at the right price for improving campaign efficiency. With robust analytics it becomes easier for advertisers to demonstrate campaign value.
DoubleClick for Publishers, Alternative Adverts Adserver, AdColt, Kevel Ad Server, Epom Ad Server, Orbit Ad Server, Viewzd, Ad Server Solutions, AdQuick, Appsfire, AdTapsy, Orbit Mobile, Primis, AdGlare, AdLib DSP, SmartyAds are some alternatives to Orbit DSP.