SmartyAds

SmartyAds: User-Acquisition Solutions

An ad tech company providing user-acquisition solutions across multiple ad formats including native, display, video and push, self-serve platform for publishers to drive traffic and revenue with machine learning models for optimization.

What is SmartyAds?

SmartyAds is an ad tech company that develops and provides user acquisition solutions for digital marketers and publishers. Founded in Ukraine in 2012, SmartyAds offers a full-stack ad tech platform for both the supply and demand sides of the digital ad ecosystem.

On the supply-side, SmartyAds aims to help publishers and app developers monetize their inventory by enabling them to sell ad space directly to advertisers or ad networks through various ad formats like display, native, video, and push. The platform analyzes audience data and traffic to help optimize ad performance and revenue generation. Publishers have access to machine learning models for optimization of ad revenue and user experience.

For the demand-side, SmartyAds offers a self-serve platform for advertisers and media buyers to acquire high-quality traffic and new users at scale. Advertisers can launch multi-channel ad campaigns through SmartyAds, with real-time analytics and campaign management tools enabling performance monitoring and optimization. The platform offers a large global inventory reach through its publisher network.

Some key features of SmartyAds platform include fraud protection, data enrichment capabilities, inventory quality assessments, targeting based on 200+ parameters, anti-brand safety tools, campaign templates for ease-of-use, and real-time reporting dashboards.

In summary, SmartyAds is a leading self-serve ad tech platform catering to both publishers looking to monetize their inventory, as well as advertisers and media buyers aiming to efficiently acquire quality users by leveraging proprietary machine learning models and optimization algorithms embedded on the supply side.

SmartyAds Features

Official Links