AdLib DSP icon

AdLib DSP

AdLib DSP is an advertising technology platform that provides demand-side platforms (DSPs) to empower digital marketers and media buyers to optimize ad campaigns with precision targeting and real-time data.

What is AdLib DSP?

AdLib DSP is an advertising technology software provider focused on demand-side platforms (DSPs). Its DSP solutions aim to give digital marketers and media buyers improved precision targeting, enhanced campaign optimization, and access to real-time data to boost campaign performance.

Key capabilities and features of AdLib DSP include:

  • Custom audience targeting - Build custom audiences based on first or third party data for more precise targeting.
  • Cross-channel activation - Activate targeted audiences across display, video, mobile, social, native ads, and more.
  • Real-time optimization - Use real-time data signals to dynamically optimize campaigns and increase performance.
  • Robust reporting - Access campaign performance reports with metrics like impressions, clicks, conversions, engagement etc.
  • Media inventory integrations - Integrates with leading ad exchanges, DSPs, SSPs for expanded media inventory access.
  • Brand safety tools - Apply brand safety settings, blacklist sites, and leverage IAS or MOAT viewability.
  • Self-service UI - User-friendly UI to manage targeting, optimization, reporting, and more without relying on an account rep.

Overall, AdLib DSP aims to provide an enterprise-class DSP to equip performance-driven marketers with robust targeting and optimization capabilities for digital ad campaigns.

The Best AdLib DSP Alternatives

Top Apps like AdLib DSP

DoubleClick for Publishers, AdColt, Kevel Ad Server, Epom Ad Server, AdTapsy, Orbit DSP, RTB House, Axonix, Criteo, RTB House Personalized Retargeting, Sizmek, Amobee, SmartyAds are some alternatives to AdLib DSP.

DoubleClick for Publishers

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AdColt

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Kevel Ad Server

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Epom Ad Server

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AdTapsy

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Orbit DSP

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RTB House

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Axonix

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Criteo

Criteo is a global technology company that provides marketing solutions to drive sales and customer acquisitions. Founded in 2005, Criteo pioneered personalized retargeting through predictive algorithms and machine learning capabilities that enable dynamically relevant advertisements to specific users across devices and environments.The Criteo Marketing Platform offers a range of products...

RTB House Personalized Retargeting

RTB House Personalized Retargeting is a retargeting and real-time bidding advertising platform suitable for ecommerce stores, lead generation sites, and other online businesses looking to bring users back to complete desired actions.It works by placing a tracking cookie on your website visitors when they land on your site. Then...

Sizmek

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Amobee

Amobee is a global digital advertising technology company providing campaign management, data analytics, and cross-channel media optimization capabilities for brands and agencies. Founded in 2005 and acquired by Singtel in 2012, Amobee has offices across North America, Europe, Middle East, Asia and Australia.Amobee's integrated platform connects programmatic buying with real-time campaign...

SmartyAds

SmartyAds is an ad tech company that develops and provides user acquisition solutions for digital marketers and publishers. Founded in Ukraine in 2012, SmartyAds offers a full-stack ad tech platform for both the supply and demand sides of the digital ad ecosystem.On the supply-side, SmartyAds aims to help publishers and...