What is Sizmek?
Sizmek is a leading ad server and analytics platform used for managing digital advertising campaigns across channels such as display, video, mobile, rich media, and more. It provides a suite of tools for advertisers, agencies, and publishers to execute, optimize, target, traffic, and report on their media buys.
Key capabilities of Sizmek include:
- Support for standard ad formats like banner, rich media, and video as well as native and custom formats
- Omnichannel campaign management across programmatic, direct, and traditional media buys
- Creative optimization through features like dynamic creative and sequential messaging
- Advanced targeting and media planning powered by a Data Management Platform
- Trafficking and serving advertising creatives to websites, apps, and other inventory
- Robust analytics and attribution modeling to measure campaign effectiveness
- Integrations with leading third-party ad tech providers and media buying platforms
Sizmek positions itself as an open and independent ad server that provides transparency and control for its users. It serves over 3 billion impressions per day globally. Key customers include major brands, media agencies, and publishers.
DoubleClick for Publishers, Markpoint, Alternative Adverts Adserver, Ad Server Solutions, AdRoll, FaceSuggest, Criteo, Gimbal, Netseer, Rocketfuel, Amobee, Marin Software, AdLib DSP, BitPoster are some alternatives to Sizmek.