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Marin Software

Marin Software is a cloud-based digital advertising management platform that provides cross-channel ad management, cross-channel analytics, and strategic insights to manage and optimize digital marketing campaigns across search, social, and eCommerce channels.

What is Marin Software?

Marin Software is a leading cross-channel advertising management platform for advertisers and agencies. It offers tools to manage, analyze, and optimize digital marketing campaigns across search, social, and eCommerce channels from a unified platform.

Key features of Marin Software include:

  • Cross-channel campaign management - Manage paid search, shopping, social, and display campaigns from one dashboard.
  • Cross-channel analytics - Measure campaign performance across channels and gain insights for optimization.
  • Bid management - Automate bids across PPC channels based on conversion data and advanced algorithms.
  • Attribution modeling - Determine the true conversion value of each marketing channel and tactic.
  • Budget pacing - Automatically adjust daily spend to meet targets more efficiently.
  • Advanced reporting - Access pre-built, customizable reports for all marketing channels.
  • Predictive recommendations - Get AI-driven suggestions to improve campaign performance.
  • Audience targeting - Create hyper-targeted audience segments to improve campaign efficiency.

Overall, Marin Software consolidates digital marketing efforts into one centralized platform to save time, improve results, and drive more revenue from cross-channel campaigns.

The Best Marin Software Alternatives

Top Apps like Marin Software

DoubleClick for Publishers, Ad Server Solutions, AdRoll, FaceSuggest, Criteo, Sizmek, Rocketfuel, Amobee, BitPoster are some alternatives to Marin Software.

DoubleClick for Publishers

DoubleClick for Publishers (DFP) is a leading ad management platform used by publishers and media companies to manage display, video, and mobile advertising across websites, apps, and other digital properties. It is owned by Google and was formerly known as DoubleClick Ad Exchange.DFP provides a suite of tools for...

Ad Server Solutions

Ad server software is used by publishers and media companies to manage, deliver, track, report on, and optimize digital advertising campaigns and inventory. A few key capabilities of ad servers include:Ad serving - Actually deliver ads to websites, apps, connected TV, etc based on targeting parameters and inventory availability...

AdRoll

AdRoll is an advertising and retargeting platform used by over 50,000 businesses worldwide. It allows companies to create and manage display, social, and video advertising campaigns across channels like desktop, mobile, Facebook, Instagram, YouTube, and more.Key features of AdRoll include:Cross-channel ad retargeting based on previous site visitors or custom...

FaceSuggest

FaceSuggest is an artificial intelligence-powered software that provides real-time suggestions and guidance for improving portraits and facial photos during a photoshoot. It uses advanced computer vision and deep learning algorithms to analyze facial data from the camera and then offers direction on adjusting the model's pose, expression, angles, lighting, and...

Criteo

Criteo is a global technology company that provides marketing solutions to drive sales and customer acquisitions. Founded in 2005, Criteo pioneered personalized retargeting through predictive algorithms and machine learning capabilities that enable dynamically relevant advertisements to specific users across devices and environments.The Criteo Marketing Platform offers a range of products...

Sizmek

Sizmek is a leading ad server and analytics platform used for managing digital advertising campaigns across channels such as display, video, mobile, rich media, and more. It provides a suite of tools for advertisers, agencies, and publishers to execute, optimize, target, traffic, and report on their media buys.Key capabilities...

Rocketfuel

Rocketfuel is a leading marketing attribution software that helps companies optimize their digital marketing efforts by determining the true impact and value of each marketing touchpoint in driving conversions and revenue.It uses advanced statistical modeling and machine learning algorithms to analyze customer journey data across multiple online and offline...

Amobee

Amobee is a global digital advertising technology company providing campaign management, data analytics, and cross-channel media optimization capabilities for brands and agencies. Founded in 2005 and acquired by Singtel in 2012, Amobee has offices across North America, Europe, Middle East, Asia and Australia.Amobee's integrated platform connects programmatic buying with real-time campaign...

BitPoster

BitPoster is an open-source digital signage content management system. It provides an intuitive interface that allows users to easily create and manage content to display on any screens or monitors.With BitPoster, you can showcase media files like images, videos and audio, display websites, add scrolling text and images, and...