What is Amobee?
Amobee is a global digital advertising technology company providing campaign management, data analytics, and cross-channel media optimization capabilities for brands and agencies. Founded in 2005 and acquired by Singtel in 2012, Amobee has offices across North America, Europe, Middle East, Asia and Australia.
Amobee's integrated platform connects programmatic buying with real-time campaign optimization across mobile, video, display, and social media channels. Their advanced analytics and proprietary AI engine analyze consumer data and behaviors to help optimize budget allocation and improve campaign performance across devices and formats.
Key features of the Amobee platform include:
- Unified cross-channel ad buying through a single DSP
- Advanced brand safety tools and contextual targeting
- Campaign forecasting, pacing, and fluid budgets
- Cross-device graph with over 1 billion connected devices globally
- Integrations with major social media and demand-side partners
- Flexible reporting dashboard with customizable visualizations
Amobee serves a global client base of brands across verticals such as consumer goods, finance, technology, telecom, and travel. With its cross-device optimization and integrated analytics, Amobee's platform helps brands improve marketing effectiveness and deliver better returns from their digital ad investments.