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Rocketfuel

Rocketfuel is a SaaS marketing attribution modeling software that helps companies understand the true impact of their marketing efforts. It uses advanced statistical modeling and machine learning to analyze customer journey data across channels.
Rocketfuel alternatives ➤

What is Rocketfuel?

Rocketfuel is a leading marketing attribution software that helps companies optimize their digital marketing efforts by determining the true impact and value of each marketing touchpoint in driving conversions and revenue.

It uses advanced statistical modeling and machine learning algorithms to analyze customer journey data across multiple online and offline channels such as search ads, display ads, affiliate marketing, email, social media, and more. Rocketfuel creates a custom attribution model tailored to each company's unique customer journey and objectives.

Key features include:

  • Multi-touch attribution modeling to determine the influence of each marketing channel at each stage of the customer journey
  • Incrementality testing to measure uplift generated by specific campaigns
  • Predictive analytics to forecast future outcomes and optimize spend
  • Integration with Google Analytics, Google Ads, Facebook and more
  • Attribution AI that continually optimizes models for better accuracy
  • Industry-specific models for retail, telecom, travel, finance and more
  • Customizable dashboards and reporting

Rocketfuel is used by Fortune 500 companies like Samsung, Lenovo, British Telecom and others for marketing mix modeling, budget allocation and campaign optimization. Its platform continuously collects and analyzes data across customer touchpoints to improve attribution over time through machine learning.

Official Links

Official Website
www.gorocketfuel.com

The Best Rocketfuel Alternatives

Top Apps like Rocketfuel

DoubleClick for Publishers, BuySellAds.com, Alternative Adverts Adserver, Ad Server Solutions, AdRoll, FaceSuggest, Criteo, Gimbal, Netseer, 7suite, Sizmek, Amobee, Marin Software, BitPoster, TapAd.com are some alternatives to Rocketfuel.
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DoubleClick for Publishers

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BuySellAds.com

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Netseer

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