Ad Server Solutions icon

Ad Server Solutions

Ad server software helps publishers manage, track, analyze, and maximize revenue from online advertising. It provides an interface to manage ad campaigns and inventory, gather insights, and integrate with other martech systems.

What is Ad Server Solutions?

Ad server software is used by publishers and media companies to manage, deliver, track, report on, and optimize digital advertising campaigns and inventory. A few key capabilities of ad servers include:

  • Ad serving - Actually deliver ads to websites, apps, connected TV, etc based on targeting parameters and inventory availability.
  • Ad trafficking - An interface to upload creatives, set up campaigns, assign targeting, and manage approval workflows.
  • Inventory management - Organize websites/apps into placements, zones, sizes etc. and configure pricing rules, sales channels, etc.
  • Reporting and analytics - In depth reporting on performance and delivery of campaigns, ad inventory, revenue, etc. for optimization.
  • Integrations - APIs and connectors to integrate with other advertising systems for campaign management, ad buying, data, and more.

Top ad server platforms and vendors include Google Ad Manager, Freewheel, Smart AdServer, Weborama and more. Choosing the right ad server depends on aspects like types of digital inventory supported, analytics/optimization capabilities, pricing model, and more.

The Best Ad Server Solutions Alternatives

Top Apps like Ad Server Solutions

DoubleClick for Publishers, Revive Adserver, BuySellAds.com, AdHitz, Alternative Adverts Adserver, Adbrite, AdButler, AdColt, AdVirte, Kevel Ad Server, Epom Ad Server, Orbit Ad Server, Clicksor, Viewzd, TargeAd, AdQuick, Appsfire, isocket, AdTapsy, Google Mobile Ads, Orbit DSP, A.M.Y., AdSpeed, Orbit Mobile, Trafficspaces, 140 Proof, LetterWell, Gimbal, Netseer, Adblue.us, Vibrant Media, Kehalim, AdGlare, Sizmek, AdNgin, Ad Dynamo, Gorilla Nation, Rocketfuel, Amobee, Marin Software, Kuhcoon Ads, BitPoster, SmartyAds, MobileAds.com are some alternatives to Ad Server Solutions.

DoubleClick for Publishers

DoubleClick for Publishers (DFP) is a leading ad management platform used by publishers and media companies to manage display, video, and mobile advertising across websites, apps, and other digital properties. It is owned by Google and was formerly known as DoubleClick Ad Exchange.DFP provides a suite of tools for...

Revive Adserver

Revive Adserver is a full-featured, open source ad serving software designed to help publishers manage, deliver, track, optimize, target, analyze and bill online advertising campaigns. Formerly known as OpenX Adserver, Revive Adserver was rebranded after forking from OpenX.Key features of Revive Adserver include:Streamlined ad targeting and delivery based...

BuySellAds.com

BuySellAds.com is an advertising technology company that operates an online advertising network and real-time bidding ad exchange. Founded in 2008, BuySellAds provides solutions for both publishers and advertisers.For publishers, BuySellAds allows websites, blogs, and apps to monetize their content by selling display, native, and video ad inventory across the...

AdHitz

AdHitz is an advertising management platform and ad server designed for both publishers and advertisers. Some key features of AdHitz include:Ad serving capabilities to deliver display, video, and mobile adsTools for managing and optimizing ad campaignsAd performance tracking with detailed analytics and reporting Options for geographic, demographic, contextual and...

Alternative Adverts Adserver

Alternative Adverts Adserver is an open-source advertising server that provides publishers and advertisers more transparency and control compared to third-party ad networks. It allows publishers to directly sell and manage their ad inventory without relying on middlemen.Key features include:Self-hosted ad serving platformReal-time reporting on ad performanceGranular targeting and...

Adbrite

Adbrite is an online advertising network and ad exchange platform founded in 2004. It provides a platform for web publishers to monetize their website traffic through advertising, and for advertisers to buy advertising space to promote their products or services.For publishers, Adbrite allows them to sign up, place ad tags...

AdButler

AdButler is an advertising management platform designed to help publishers manage, optimize, and maximize their ad revenue. Some key features of AdButler include:Ad serving and trafficking - AdButler makes it easy to upload ads, create placements and zones, set floors and rates, traffic ads, and deliver them to your...

AdColt

AdColt is an open-source web-based advertisement management system. It provides website owners and publishers a way to serve ads, track performance, and generate reports without relying on third-party ad platforms.Some key features of AdColt include:Serving both image and JavaScript adsGeotargeting of adsFull reporting on impressions, clicks, CTR, revenuesSupport...

AdVirte

AdVirte is an ad blocker and privacy protection browser extension for Google Chrome. It is designed to block ads, tracking scripts, and malware to provide users with a faster, safer, and distraction-free web browsing experience.Key features of AdVirte include:Blocks all ads including banner ads, pop-ups, and video adsPrevents...

Kevel Ad Server

Kevel is a full-featured ad serving platform designed to help publishers maximize their ad revenue. It provides powerful ad targeting and optimization capabilities, along with robust reporting and analytics tools.Some key features of Kevel include:Real-time ad campaign management and optimization - Make changes on the fly to improve...

Epom Ad Server

Epom Ad Server is a robust self-hosted ad serving technology and ad management platform used by publishers, advertisers, ad agencies, and ad networks for delivering online advertising. It provides a wide range of features including:Ad serving capabilities for displaying different ad formats like banners, pop-unders, native ads etc.Real-time...

Orbit Ad Server

Orbit Ad Server is an open source ad serving platform that provides online publishers, media buyers and advertisers with a full set of ad management capabilities including ad targeting, delivery, tracking, analytics, and more. Designed specifically for the needs of online publishers and advertisers, Orbit Ad Server aims to provide...

Clicksor

Clicksor is an online advertising network and traffic exchange platform that lets website publishers display pay-per-click ads on their websites to earn money. It works by connecting advertisers looking to promote their products/services and publishers looking to monetize their website traffic.Publishers sign up with Clicksor and place ad...

Viewzd

Viewzd is a free and open-source alternative to Mural and Miro for online interactive whiteboards and collaboration. It provides teams with a digital workspace to visualize ideas and processes, brainstorm concepts, map user journeys, create flowcharts, wireframe products, design graphics, and more.Some key features of Viewzd include:Real-time collaboration...

TargeAd

TargeAd is an advertising optimization and personalization platform designed to help companies improve their digital marketing performance. It uses artificial intelligence and machine learning algorithms to analyze audience data, adjust messaging, and target ads in real-time based on engagement and conversion metrics.Some key features of TargeAd include:AI-powered audience...

AdQuick

AdQuick is an advertising platform designed to help small businesses set up, optimize and track advertising campaigns across major platforms like Facebook, Instagram, Google, YouTube and more. Its key features and benefits include:Easy-to-use ad creator that allows you to quickly build high-quality multi-channel ads with custom images, text and...

Appsfire

Appsfire is a mobile application discovery and recommendations platform founded in 2009. It allows users to discover new apps for their smartphones and tablets based on their personalized interests and preferences.Some key features of Appsfire include:App recommendation engine - Uses machine learning algorithms to suggest new apps to users...

Isocket

isocket is an open-source, cross-platform instant messaging and chat application developed specifically for the Linux operating system. It offers secure and private conversations with end-to-end encryption for text, voice, and video chatting.Some key features of isocket include:Open source codebase that is customizable and extensibleSupport for one-on-one and group...

AdTapsy

AdTapsy is a comprehensive ad serving and management solution designed for digital publishers and advertisers. It provides a suite of tools to set up, deliver, optimize, and track ad performance across devices and platforms.For publishers, AdTapsy facilitates ad serving, inventory and revenue management, analytics, and automated reporting. Key features...

Google Mobile Ads

Google Mobile Ads is a mobile advertising platform and SDK developed by Google for app developers to monetize their mobile apps by showing ads. It allows displaying banner ads, interstitial ads, native ads, and rewarded video ads in Android and iOS apps to generate revenue.Some key features of Google...

Orbit DSP

Orbit DSP is a demand-side platform (DSP) designed for purchasing digital advertising across multiple channels like display, video, social, native, audio, and connected TV. It provides advertisers and agencies an intuitive interface and powerful optimization tools to plan, execute, optimize and analyze their digital ad campaigns.Key features of Orbit...

A.M.Y.

A.M.Y. is an advanced personal assistant software powered by artificial intelligence. It is designed to help users be more productive by taking care of routine tasks and managing schedules.Some key features of A.M.Y. include:Natural voice control - Users can speak naturally to A.M...

AdSpeed

AdSpeed is an open-source ad server and ad network platform designed to help publishers monetize their websites and apps. Some key features of AdSpeed include:Sell banner, video, and native ads through a self-serve ad platformCustomizable ad templates and support for all major ad formatsGranular ad targeting based on geography...

Orbit Mobile

Orbit Mobile is a mobile device management (MDM) solution from 42Gears designed to help small and medium businesses securely manage their fleet of mobile devices including smartphones, tablets, and laptops. It provides capabilities to manage, monitor, secure, and support mobile devices across platforms like iOS, Android, Windows 10, and macOS devices...

Trafficspaces

Trafficspaces is a user-friendly website analytics platform designed to help website owners, bloggers, marketers, and agencies understand how visitors interact with their sites. Some key features include:Intuitive dashboards and reports providing actionable insights into website traffic and engagementIn-depth analysis of visitor demographics, including location, device type, browser, etc.Behavior...

140 Proof

140 Proof is a social media management software designed specifically for small and medium-sized businesses to manage their social media accounts. It provides users with the ability to manage multiple profiles across Twitter, Facebook and LinkedIn from a unified dashboard and inbox.Key features of 140 Proof include: Post scheduling: Allows bulk...

LetterWell

LetterWell is an AI-powered software that helps users write professional business letters, emails, proposals, and other communications quickly and easily. It utilizes advanced natural language processing to generate well-written drafts after the user provides just a few key details about the purpose of the letter and the target audience.Some...

Gimbal

Gimbal is a mobile app analytics and attribution platform owned by Qualcomm. It provides insights into app user acquisition, behavior, and retention across iOS, Android and other platforms.Key features of Gimbal include:Attribution - Track app install sources across paid, organic, referral channels to attribute new users.Engagement -...

Netseer

Netseer is a recommendation engine and discovery platform that helps websites deliver personalized content to their users. The platform tracks user interests and behavior to create highly targeted recommendations aimed at increasing engagement and improving retention.With Netseer, publishers and e-commerce sites can enhance user experience by showing relevant content...

Adblue.us

Adblue.us is a website focused on providing suggestions for alternative software across a wide range of categories. The goal of the site is to help users find open source, free, or more affordable replacements for expensive proprietary or commercial software.The site covers alternatives for popular applications like Microsoft...

Vibrant Media

Vibrant Media is a global ad-tech company founded in 2004 that specializes in in-image and in-text native advertising. Their flagship product IntelliTXT leverages natural language processing and semantic analysis to match brands to relevant online articles and insert native ads that complement the surrounding editorial content.The IntelliTXT platform integrates high-impact...

Kehalim

Kehalim is an open-source software solution designed specifically for funeral homes. It offers a complete suite of tools to manage key funeral home operations and streamline workflows.Some of the key features of Kehalim include:Obituary management - Create, publish, and share online obituaries easilyFuneral planning and scheduling - Schedule...

AdGlare

AdGlare is an ad blocker and anti-tracking application designed to block intrusive advertisements and trackers on the websites you visit. It works by using filter lists to recognize and block common advertising and tracking techniques used on the web.When you browse the web with AdGlare enabled, it will analyze...

Sizmek

Sizmek is a leading ad server and analytics platform used for managing digital advertising campaigns across channels such as display, video, mobile, rich media, and more. It provides a suite of tools for advertisers, agencies, and publishers to execute, optimize, target, traffic, and report on their media buys.Key capabilities...

AdNgin

AdNgin is an open-source ad serving software designed to provide high performance and scalability for managing online advertising campaigns. Some key features of AdNgin include:High throughput and low latency for serving billions of ad impressions per dayAbility to handle real-time bidding (RTB) ad auctions and direct ad campaignsSupport for...

Ad Dynamo

Ad Dynamo is a robust online ad management platform built specifically for publishers and bloggers to help maximize their ad revenue. It provides a suite of features including:Ad serving to display banners, pop-unders, slides, layers, and more ad formats across your siteGranular targeting capabilities to target ads by geo...

Gorilla Nation

Gorilla Nation is an advertising technology company founded in 2002 that specializes in in-game advertising solutions for video games. They work directly with game developers and publishers to integrate advertising into video games in a non-intrusive way that enhances gameplay and provides additional monetization opportunities.Some key features of Gorilla Nation's...

Rocketfuel

Rocketfuel is a leading marketing attribution software that helps companies optimize their digital marketing efforts by determining the true impact and value of each marketing touchpoint in driving conversions and revenue.It uses advanced statistical modeling and machine learning algorithms to analyze customer journey data across multiple online and offline...

Amobee

Amobee is a global digital advertising technology company providing campaign management, data analytics, and cross-channel media optimization capabilities for brands and agencies. Founded in 2005 and acquired by Singtel in 2012, Amobee has offices across North America, Europe, Middle East, Asia and Australia.Amobee's integrated platform connects programmatic buying with real-time campaign...

Marin Software

Marin Software is a leading cross-channel advertising management platform for advertisers and agencies. It offers tools to manage, analyze, and optimize digital marketing campaigns across search, social, and eCommerce channels from a unified platform.Key features of Marin Software include:Cross-channel campaign management - Manage paid search, shopping, social, and...

Kuhcoon Ads

Kuhcoon Ads is a full-stack advertising platform and ad exchange designed for both publishers and advertisers. It provides a variety of tools and solutions for managing the buying, selling, and analysis of digital advertising.For publishers, Kuhcoon Ads enables selling ad inventory across formats like display, video, and native advertising...

BitPoster

BitPoster is an open-source digital signage content management system. It provides an intuitive interface that allows users to easily create and manage content to display on any screens or monitors.With BitPoster, you can showcase media files like images, videos and audio, display websites, add scrolling text and images, and...

SmartyAds

SmartyAds is an ad tech company that develops and provides user acquisition solutions for digital marketers and publishers. Founded in Ukraine in 2012, SmartyAds offers a full-stack ad tech platform for both the supply and demand sides of the digital ad ecosystem.On the supply-side, SmartyAds aims to help publishers and...

MobileAds.com

MobileAds.com is a leading ad network focused specifically on monetizing mobile apps and websites through targeted in-app and mobile web advertising. Founded in 2013, MobileAds aims to provide mobile developers and publishers a specialized platform to maximize their ad revenue through their apps and sites.The ad network provides a...