Epom Ad Server
Epom Ad Server is an ad serving platform used to manage, serve, track, and report on digital ads. It provides features like real-time ad performance analytics, cross-device tracking, ad targeting capabilities, and campaign optimization tools.
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Epom Ad Server: Real-Time Ad Serving & Analytics Platform
Epom Ad Server is an ad serving platform used to manage, serve, track, and report on digital ads. It provides features like real-time ad performance analytics, cross-device tracking, ad targeting capabilities, and campaign optimization tools.
What is Epom Ad Server?
Epom Ad Server is a robust self-hosted ad serving technology and ad management platform used by publishers, advertisers, ad agencies, and ad networks for delivering online advertising. It provides a wide range of features including:
- Ad serving capabilities for displaying different ad formats like banners, pop-unders, native ads etc.
- Real-time reporting on impressions, clicks, revenue etc. for in-depth campaign performance analytics.
- Targeted ad delivery based on geographic, demographic, behavioral, and contextual data.
- Cross-device ad targeting and tracking across websites, mobile apps and connected TV.
- Automated campaign optimization tools for managing media budget and bids to improve ROI.
- Header bidding support for increased ad inventory monetization.
- A customizable UI and APIs to integrate with other platforms in ad tech stack.
- Options for on-premise or cloud based deployment as per business needs.
Overall, Epom Ad Server provides a scalable and robust platform for managing the full operations and analytics of an ad business.
Epom Ad Server Features
Features
- Real-time ad performance analytics
- Cross-device ad tracking
- Advanced ad targeting capabilities
- Campaign optimization tools
- Detailed reporting and analytics
- Inventory management and forecasting
- Programmatic ad buying and selling
- Audience segmentation and retargeting
Pricing
- Subscription-Based
Pros
Comprehensive ad management and optimization features
Scalable and reliable ad serving platform
Detailed reporting and analytics for informed decision-making
Customizable to meet specific business needs
Supports multiple ad formats and channels
Cons
Can be complex to set up and configure for beginners
Pricing may be higher compared to some competitors
Limited integration with third-party tools and platforms
Steep learning curve for advanced features
Official Links
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