AdRoll
AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.
retargeting
ad-platform
prospecting
AdRoll: Cross-Channel Ad Retargeting & Prospecting
Discover the power of AdRoll, an advertising platform offering cross-channel ad retargeting and prospecting services to drive conversions, increase revenue, and grow your business.
What is AdRoll?
AdRoll is an advertising and retargeting platform used by over 50,000 businesses worldwide. It allows companies to create and manage display, social, and video advertising campaigns across channels like desktop, mobile, Facebook, Instagram, YouTube, and more.
Key features of AdRoll include:
- Cross-channel ad retargeting based on previous site visitors or custom audiences uploaded to the platform
- Prospecting campaigns to reach new potential customers based on their interests and demographics
- Automated bidding and campaign optimization using AI and machine learning
- In-depth analytics and reporting on campaign performance and ROI
- Tools for personalizing ads and landing pages
- Easy-to-use visual campaign editor and account dashboard
AdRoll aims to make digital advertising simple for ecommerce stores, SaaS companies, mobile apps, and other businesses looking to drive growth. Its platform handles media buying, creative optimization, analytics, and cross-device attribution automatically so marketers can focus on strategy.
AdRoll Features
Features
- Retargeting
- Prospecting
- Dynamic creative optimization
- Cross-device tracking
- Real-time bidding
- Analytics and reporting
Pricing
- Subscription-Based
- Pay-As-You-Go
Pros
Easy to use interface
Detailed analytics and reporting
Cross-device tracking
Flexible targeting options
Cons
Limited creative options compared to some platforms
Can get expensive at higher usage tiers
Lacks some advanced features of larger platforms
Official Links
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