
Description: DoubleClick for Publishers (DFP) is a popular ad server and ad management platform used by publishers to manage display, video, and mobile ads on their websites and apps. It provides tools for ad targeting, trafficking, reporting, optimization, and more.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API