What is Broadstreet Ads?
Broadstreet Ads is an advertising technology platform designed to help digital publishers, media companies, and other content creators effectively manage their online advertising operations. The software aims to automate and optimize various ad management tasks in one centralized platform.
Key features of Broadstreet Ads include:
- Unified dashboard to manage ad campaigns across different channels like programmatic, direct sales, header bidding, and more
- Tools to easily create, traffic, optimize and report on ad campaigns
- Real-time analytics and actionable insights to improve ad performance
- Options to set floor prices, customize bidding strategies to maximize yield
- Header bidding wrapper to run multiple header bidding partners
- Integrations with popular ad servers, SSPs, and analytics platforms
In summary, Broadstreet Ads offers a robust advertisement management solution to efficiently manage a publisher's ad inventory, channels and partnerships from one single platform. The automation helps optimize workflows while advanced analytics provide insights to increase overall ad revenue.