DoubleClick for Publishers vs Broadstreet Ads

Struggling to choose between DoubleClick for Publishers and Broadstreet Ads? Both products offer unique advantages, making it a tough decision.

DoubleClick for Publishers is a Business & Commerce solution with tags like ad-server, ad-management, display-ads, video-ads, mobile-ads, publisher-platform.

It boasts features such as Ad serving, Ad targeting and optimization, Programmatic ad buying, Ad trafficking and management, Ad inventory forecasting, Ad performance reporting and analytics, Responsive ad design, Header bidding support, Ad network mediation, Yield management tools and pros including Robust ad management capabilities, Advanced targeting and optimization, Real-time reporting and analytics, Integrations with major ad networks, Industry standard ad server, Large publisher user base and community, Responsive ad formats, Header bidding support, Yield management and forecasting tools.

On the other hand, Broadstreet Ads is a Business & Commerce product tagged with ad-automation, campaign-management, publisher-tools.

Its standout features include Ad campaign management, Ad inventory management, Ad targeting and optimization, Ad performance analytics, Integrations with ad networks and exchanges, Automated ad operations workflows, and it shines with pros like Saves time by automating repetitive ad ops tasks, Provides centralized platform to manage ad campaigns, Optimizes ad performance and revenues, Detailed analytics and reporting, Easy to get started and use.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

DoubleClick for Publishers

DoubleClick for Publishers

DoubleClick for Publishers (DFP) is a popular ad server and ad management platform used by publishers to manage display, video, and mobile ads on their websites and apps. It provides tools for ad targeting, trafficking, reporting, optimization, and more.

Categories:
ad-server ad-management display-ads video-ads mobile-ads publisher-platform

DoubleClick for Publishers Features

  1. Ad serving
  2. Ad targeting and optimization
  3. Programmatic ad buying
  4. Ad trafficking and management
  5. Ad inventory forecasting
  6. Ad performance reporting and analytics
  7. Responsive ad design
  8. Header bidding support
  9. Ad network mediation
  10. Yield management tools

Pricing

  • Subscription-Based

Pros

Robust ad management capabilities

Advanced targeting and optimization

Real-time reporting and analytics

Integrations with major ad networks

Industry standard ad server

Large publisher user base and community

Responsive ad formats

Header bidding support

Yield management and forecasting tools

Cons

Complex setup and learning curve

Requires technical resources to manage

Can be expensive for smaller publishers

Limited customization options

Requires commitment to Google ecosystem


Broadstreet Ads

Broadstreet Ads

Broadstreet Ads is an advertising automation platform that helps publishers and content creators manage their ad operations. It provides tools to set up and optimize ad campaigns across different channels.

Categories:
ad-automation campaign-management publisher-tools

Broadstreet Ads Features

  1. Ad campaign management
  2. Ad inventory management
  3. Ad targeting and optimization
  4. Ad performance analytics
  5. Integrations with ad networks and exchanges
  6. Automated ad operations workflows

Pricing

  • Subscription-Based
  • Custom Pricing

Pros

Saves time by automating repetitive ad ops tasks

Provides centralized platform to manage ad campaigns

Optimizes ad performance and revenues

Detailed analytics and reporting

Easy to get started and use

Cons

Steep learning curve for some advanced features

Limitations in flexibility for highly customized setups

Requires technical expertise to fully utilize

Potentially costly for high volume publishers