Kevel Ad Server
Kevel is an ad serving platform that helps publishers manage, track and optimize ad campaigns and inventory. It provides tools for real-time campaign optimization, inventory forecasting, data analytics and more.
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Kevel Ad Server: Real-Time Campaign Optimization & Data Analytics
Kevel is an ad serving platform that helps publishers manage, track and optimize ad campaigns and inventory. It provides tools for real-time campaign optimization, inventory forecasting, data analytics and more.
What is Kevel Ad Server?
Kevel is a full-featured ad serving platform designed to help publishers maximize their ad revenue. It provides powerful ad targeting and optimization capabilities, along with robust reporting and analytics tools.
Some key features of Kevel include:
- Real-time ad campaign management and optimization - Make changes on the fly to improve performance and revenue.
- Granular ad targeting - Target users based on location, browsing history, device, and over 100 other data points.
- Inventory forecasting - Predict and plan for fluctuations in inventory and fill rates.
- Comprehensive reporting and analytics - Track important KPIs and glean insights to inform strategy.
- Header bidding compatibility - Seamlessly integrate with Prebid, Amazon TAM, and other major header bidding wrappers.
- Fraud detection and prevention - Protect ad inventory and revenue through anomaly detection and frequency capping.
- Self-serve platform - Monitor, manage and optimize campaigns independently through a user-friendly UI.
Kevel integrates with leading demand sources and publishers can customize the workflow to match their strategies and needs. Dedicated support and optimization services are also available.
Kevel Ad Server Features
Features
- Real-time campaign optimization
- Inventory forecasting
- Data analytics
- Flexible ad formats
- Audience targeting
- Programmatic advertising support
- Detailed reporting and analytics
Pricing
- Subscription-Based
Pros
Comprehensive ad serving and management capabilities
Customizable ad formats and targeting options
Robust data and analytics tools
Scalable and reliable platform
Experienced team and customer support
Cons
Can be complex to set up and configure for some users
Pricing may be higher than some other ad serving solutions
Limited integration with certain third-party platforms
Official Links
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