InMobi
InMobi is a mobile advertising and discovery platform that enables brands, agencies and developers to engage mobile consumers across different devices and platforms. It provides capabilities like targeted advertising, analytics and monetization solutions for mobile apps and sites
mobile
advertising
analytics
monetization
InMobi: Mobile Advertising and Discovery Platform
InMobi is a mobile advertising and discovery platform that enables brands, agencies and developers to engage mobile consumers across different devices and platforms. It provides capabilities like targeted advertising, analytics and monetization solutions for mobile apps and sites.
What is InMobi?
InMobi is a global mobile advertising and discovery platform that aims to fuel enterprise growth through advertising. Founded in 2007 by Naveen Tewari, it provides marketers a scalable platform to engage mobile consumers across different devices and platforms.
Key capabilities and solutions provided by InMobi include:
- Advertising - Offers mobile ad formats like native, video and rich media to help brands effectively engage users and drive business results.
- Analytics - Provides insights into audience behavior and campaign performance through its analytics solutions.
- Monetization - Enables app developers to monetize their apps through advertising with minimal effort.
- Audience Intelligence - Offers data-driven consumer insights that can inform marketing strategies and targeting.
- InMobi Exchange - A transparent and fraud-free exchange for advertisers and publishers to efficiently transact.
InMobi reaches over 1.6 billion users across platforms like iOS, Android, and mobile web. With operations across over 55 countries, InMobi enables enterprises to scale mobile advertising globally. Key customers include industry leaders like Pepsi, Disney, and Nestle.
InMobi Features
Features
- Targeted mobile advertising
- Real-time bidding
- Cross-device user identification
- Analytics and attribution
- Monetization solutions for mobile apps
- Ad formats like native, video, banner ads
- Demand-side platform (DSP)
Pricing
- Self-Serve Platform
- Managed Services
- Custom Pricing
Pros
Large reach and scale
Cross-device tracking
Strong targeting capabilities
Good fill rates
Wide array of ad formats
Self-serve platform
Real-time analytics
Cons
Less popular than Facebook & Google ads
Less advanced targeting vs Facebook
Less brand safety controls than some platforms
Smaller advertiser base outside Asia
Official Links
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