What is InMobi?
InMobi is a global mobile advertising and discovery platform that aims to fuel enterprise growth through advertising. Founded in 2007 by Naveen Tewari, it provides marketers a scalable platform to engage mobile consumers across different devices and platforms.
Key capabilities and solutions provided by InMobi include:
- Advertising - Offers mobile ad formats like native, video and rich media to help brands effectively engage users and drive business results.
- Analytics - Provides insights into audience behavior and campaign performance through its analytics solutions.
- Monetization - Enables app developers to monetize their apps through advertising with minimal effort.
- Audience Intelligence - Offers data-driven consumer insights that can inform marketing strategies and targeting.
- InMobi Exchange - A transparent and fraud-free exchange for advertisers and publishers to efficiently transact.
InMobi reaches over 1.6 billion users across platforms like iOS, Android, and mobile web. With operations across over 55 countries, InMobi enables enterprises to scale mobile advertising globally. Key customers include industry leaders like Pepsi, Disney, and Nestle.
Google AdSense, DoubleClick for Publishers, Spotsy, adf.ly, GreedyGame AdX, BuySellAds.com, AdHitz, za.gl, Media.net, Kevel Ad Server, Epom Ad Server are some alternatives to InMobi.