BuySellAds.com vs InMobi

Struggling to choose between BuySellAds.com and InMobi? Both products offer unique advantages, making it a tough decision.

BuySellAds.com is a Business & Commerce solution with tags like ad-network, ad-exchange, publisher-monetization, banner-ads, native-ads, video-ads.

It boasts features such as Self-serve ad platform for buying and selling online ad inventory, Real-time bidding (RTB) exchange, Targeted ad placements based on demographics, geography, keywords, etc, Banner, native, video ad formats, Ad performance tracking and analytics, Publisher ad management and optimization tools, Advertiser campaign management tools and pros including Large network of premium publishers, Advanced targeting capabilities, Transparent pricing and reporting, Good matchmaking between advertisers and publishers, Easy to use self-serve platform, Support for multiple ad formats.

On the other hand, InMobi is a Business & Commerce product tagged with mobile, advertising, analytics, monetization.

Its standout features include Targeted mobile advertising, Real-time bidding, Cross-device user identification, Analytics and attribution, Monetization solutions for mobile apps, Ad formats like native, video, banner ads, Demand-side platform (DSP), and it shines with pros like Large reach and scale, Cross-device tracking, Strong targeting capabilities, Good fill rates, Wide array of ad formats, Self-serve platform, Real-time analytics.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

BuySellAds.com

BuySellAds.com

BuySellAds.com is an online advertising network and ad exchange. It allows publishers to monetize their websites by selling ad space, and enables advertisers to buy ad placements across the network. It offers banner, native, and video ad formats.

Categories:
ad-network ad-exchange publisher-monetization banner-ads native-ads video-ads

BuySellAds.com Features

  1. Self-serve ad platform for buying and selling online ad inventory
  2. Real-time bidding (RTB) exchange
  3. Targeted ad placements based on demographics, geography, keywords, etc
  4. Banner, native, video ad formats
  5. Ad performance tracking and analytics
  6. Publisher ad management and optimization tools
  7. Advertiser campaign management tools

Pricing

  • CPM (cost per thousand impressions)
  • CPC (cost per click)
  • CPA (cost per acquisition)

Pros

Large network of premium publishers

Advanced targeting capabilities

Transparent pricing and reporting

Good matchmaking between advertisers and publishers

Easy to use self-serve platform

Support for multiple ad formats

Cons

Limited compared to larger ad networks

Less brand safety controls than some networks

Less flexible pricing models than some exchanges

Less robust analytics than larger platforms


InMobi

InMobi

InMobi is a mobile advertising and discovery platform that enables brands, agencies and developers to engage mobile consumers across different devices and platforms. It provides capabilities like targeted advertising, analytics and monetization solutions for mobile apps and sites.

Categories:
mobile advertising analytics monetization

InMobi Features

  1. Targeted mobile advertising
  2. Real-time bidding
  3. Cross-device user identification
  4. Analytics and attribution
  5. Monetization solutions for mobile apps
  6. Ad formats like native, video, banner ads
  7. Demand-side platform (DSP)

Pricing

  • Self-Serve Platform
  • Managed Services
  • Custom Pricing

Pros

Large reach and scale

Cross-device tracking

Strong targeting capabilities

Good fill rates

Wide array of ad formats

Self-serve platform

Real-time analytics

Cons

Less popular than Facebook & Google ads

Less advanced targeting vs Facebook

Less brand safety controls than some platforms

Smaller advertiser base outside Asia