Kevel Ad Server vs InMobi

Struggling to choose between Kevel Ad Server and InMobi? Both products offer unique advantages, making it a tough decision.

Kevel Ad Server is a Business & Commerce solution with tags like ad-server, ad-serving, ad-management, ad-optimization, ad-analytics.

It boasts features such as Real-time campaign optimization, Inventory forecasting, Data analytics, Flexible ad formats, Audience targeting, Programmatic advertising support, Detailed reporting and analytics and pros including Comprehensive ad serving and management capabilities, Customizable ad formats and targeting options, Robust data and analytics tools, Scalable and reliable platform, Experienced team and customer support.

On the other hand, InMobi is a Business & Commerce product tagged with mobile, advertising, analytics, monetization.

Its standout features include Targeted mobile advertising, Real-time bidding, Cross-device user identification, Analytics and attribution, Monetization solutions for mobile apps, Ad formats like native, video, banner ads, Demand-side platform (DSP), and it shines with pros like Large reach and scale, Cross-device tracking, Strong targeting capabilities, Good fill rates, Wide array of ad formats, Self-serve platform, Real-time analytics.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Kevel Ad Server

Kevel Ad Server

Kevel is an ad serving platform that helps publishers manage, track and optimize ad campaigns and inventory. It provides tools for real-time campaign optimization, inventory forecasting, data analytics and more.

Categories:
ad-server ad-serving ad-management ad-optimization ad-analytics

Kevel Ad Server Features

  1. Real-time campaign optimization
  2. Inventory forecasting
  3. Data analytics
  4. Flexible ad formats
  5. Audience targeting
  6. Programmatic advertising support
  7. Detailed reporting and analytics

Pricing

  • Subscription-Based

Pros

Comprehensive ad serving and management capabilities

Customizable ad formats and targeting options

Robust data and analytics tools

Scalable and reliable platform

Experienced team and customer support

Cons

Can be complex to set up and configure for some users

Pricing may be higher than some other ad serving solutions

Limited integration with certain third-party platforms


InMobi

InMobi

InMobi is a mobile advertising and discovery platform that enables brands, agencies and developers to engage mobile consumers across different devices and platforms. It provides capabilities like targeted advertising, analytics and monetization solutions for mobile apps and sites.

Categories:
mobile advertising analytics monetization

InMobi Features

  1. Targeted mobile advertising
  2. Real-time bidding
  3. Cross-device user identification
  4. Analytics and attribution
  5. Monetization solutions for mobile apps
  6. Ad formats like native, video, banner ads
  7. Demand-side platform (DSP)

Pricing

  • Self-Serve Platform
  • Managed Services
  • Custom Pricing

Pros

Large reach and scale

Cross-device tracking

Strong targeting capabilities

Good fill rates

Wide array of ad formats

Self-serve platform

Real-time analytics

Cons

Less popular than Facebook & Google ads

Less advanced targeting vs Facebook

Less brand safety controls than some platforms

Smaller advertiser base outside Asia