Kevel Ad Server vs InMobi

Struggling to choose between Kevel Ad Server and InMobi? Both products offer unique advantages, making it a tough decision.

Kevel Ad Server is a Business & Commerce solution with tags like ad-server, ad-serving, ad-management, ad-optimization, ad-analytics.

It boasts features such as Real-time campaign optimization, Inventory forecasting, Data analytics, Flexible ad formats, Audience targeting, Programmatic advertising support, Detailed reporting and analytics and pros including Comprehensive ad serving and management capabilities, Customizable ad formats and targeting options, Robust data and analytics tools, Scalable and reliable platform, Experienced team and customer support.

On the other hand, InMobi is a Business & Commerce product tagged with mobile, advertising, analytics, monetization.

Its standout features include Targeted mobile advertising, Real-time bidding, Cross-device user identification, Analytics and attribution, Monetization solutions for mobile apps, Ad formats like native, video, banner ads, Demand-side platform (DSP), and it shines with pros like Large reach and scale, Cross-device tracking, Strong targeting capabilities, Good fill rates, Wide array of ad formats, Self-serve platform, Real-time analytics.

Feature	Kevel Ad Server	InMobi
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Kevel Ad Server

Description: Kevel is an ad serving platform that helps publishers manage, track and optimize ad campaigns and inventory. It provides tools for real-time campaign optimization, inventory forecasting, data analytics and more.

InMobi

Description: InMobi is a mobile advertising and discovery platform that enables brands, agencies and developers to engage mobile consumers across different devices and platforms. It provides capabilities like targeted advertising, analytics and monetization solutions for mobile apps and sites.

Key Features Comparison

Kevel Ad Server Features

• Real-time campaign optimization
• Inventory forecasting
• Data analytics
• Flexible ad formats
• Audience targeting
• Programmatic advertising support
• Detailed reporting and analytics

InMobi Features

• Targeted mobile advertising
• Real-time bidding
• Cross-device user identification
• Analytics and attribution
• Monetization solutions for mobile apps
• Ad formats like native, video, banner ads
• Demand-side platform (DSP)

Pros & Cons Analysis

Kevel Ad Server

Pros

• Comprehensive ad serving and management capabilities
• Customizable ad formats and targeting options
• Robust data and analytics tools
• Scalable and reliable platform
• Experienced team and customer support

Cons

• Can be complex to set up and configure for some users
• Pricing may be higher than some other ad serving solutions
• Limited integration with certain third-party platforms

InMobi

Pros

• Large reach and scale
• Cross-device tracking
• Strong targeting capabilities
• Good fill rates
• Wide array of ad formats
• Self-serve platform
• Real-time analytics

Cons

• Less popular than Facebook & Google ads
• Less advanced targeting vs Facebook
• Less brand safety controls than some platforms
• Smaller advertiser base outside Asia

Pricing Comparison

Kevel Ad Server

• Subscription-Based

InMobi

• Self-Serve Platform
• Managed Services
• Custom Pricing