Google AdSense vs InMobi

Struggling to choose between Google AdSense and InMobi? Both products offer unique advantages, making it a tough decision.

Google AdSense is a Business & Commerce solution with tags like advertising, monetization, revenue, targeted-ads, contextual-ads, publisher-tool.

It boasts features such as Contextual and personalized ad serving, Revenue sharing with publishers, Detailed performance reporting, Easy integration with websites, Automated ad placement and optimization and pros including Monetizes website traffic, Provides a passive income stream, Ads are relevant to site content and visitors, Easy to set up and manage, No upfront costs for publishers.

On the other hand, InMobi is a Business & Commerce product tagged with mobile, advertising, analytics, monetization.

Its standout features include Targeted mobile advertising, Real-time bidding, Cross-device user identification, Analytics and attribution, Monetization solutions for mobile apps, Ad formats like native, video, banner ads, Demand-side platform (DSP), and it shines with pros like Large reach and scale, Cross-device tracking, Strong targeting capabilities, Good fill rates, Wide array of ad formats, Self-serve platform, Real-time analytics.

Feature	Google AdSense	InMobi
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Google AdSense

Description: Google AdSense is a free program that allows publishers to display targeted Google ads on their websites to generate revenue from site traffic. The ads served are contextual and personalized based on site content and visitor demographics.

InMobi

Description: InMobi is a mobile advertising and discovery platform that enables brands, agencies and developers to engage mobile consumers across different devices and platforms. It provides capabilities like targeted advertising, analytics and monetization solutions for mobile apps and sites.

Key Features Comparison

Google AdSense Features

• Contextual and personalized ad serving
• Revenue sharing with publishers
• Detailed performance reporting
• Easy integration with websites
• Automated ad placement and optimization

InMobi Features

• Targeted mobile advertising
• Real-time bidding
• Cross-device user identification
• Analytics and attribution
• Monetization solutions for mobile apps
• Ad formats like native, video, banner ads
• Demand-side platform (DSP)

Pros & Cons Analysis

Google AdSense

Pros

• Monetizes website traffic
• Provides a passive income stream
• Ads are relevant to site content and visitors
• Easy to set up and manage
• No upfront costs for publishers

Cons

• Limited control over ad content and placement
• Potential for low ad revenue depending on website traffic and niche
• Ads may detract from user experience
• Strict policies and guidelines that must be followed
• Dependence on Google's algorithms and policies

InMobi

Pros

• Large reach and scale
• Cross-device tracking
• Strong targeting capabilities
• Good fill rates
• Wide array of ad formats
• Self-serve platform
• Real-time analytics

Cons

• Less popular than Facebook & Google ads
• Less advanced targeting vs Facebook
• Less brand safety controls than some platforms
• Smaller advertiser base outside Asia

Pricing Comparison

Google AdSense

• Free

InMobi

• Self-Serve Platform
• Managed Services
• Custom Pricing