AdRoll vs Kevel Ad Server

Struggling to choose between AdRoll and Kevel Ad Server? Both products offer unique advantages, making it a tough decision.

AdRoll is a Online Services solution with tags like retargeting, ad-platform, prospecting.

It boasts features such as Retargeting, Prospecting, Dynamic creative optimization, Cross-device tracking, Real-time bidding, Analytics and reporting and pros including Easy to use interface, Detailed analytics and reporting, Cross-device tracking, Flexible targeting options.

On the other hand, Kevel Ad Server is a Business & Commerce product tagged with ad-server, ad-serving, ad-management, ad-optimization, ad-analytics.

Its standout features include Real-time campaign optimization, Inventory forecasting, Data analytics, Flexible ad formats, Audience targeting, Programmatic advertising support, Detailed reporting and analytics, and it shines with pros like Comprehensive ad serving and management capabilities, Customizable ad formats and targeting options, Robust data and analytics tools, Scalable and reliable platform, Experienced team and customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

AdRoll

AdRoll

AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.

Categories:
retargeting ad-platform prospecting

AdRoll Features

  1. Retargeting
  2. Prospecting
  3. Dynamic creative optimization
  4. Cross-device tracking
  5. Real-time bidding
  6. Analytics and reporting

Pricing

  • Subscription-Based
  • Pay-As-You-Go

Pros

Easy to use interface

Detailed analytics and reporting

Cross-device tracking

Flexible targeting options

Cons

Limited creative options compared to some platforms

Can get expensive at higher usage tiers

Lacks some advanced features of larger platforms


Kevel Ad Server

Kevel Ad Server

Kevel is an ad serving platform that helps publishers manage, track and optimize ad campaigns and inventory. It provides tools for real-time campaign optimization, inventory forecasting, data analytics and more.

Categories:
ad-server ad-serving ad-management ad-optimization ad-analytics

Kevel Ad Server Features

  1. Real-time campaign optimization
  2. Inventory forecasting
  3. Data analytics
  4. Flexible ad formats
  5. Audience targeting
  6. Programmatic advertising support
  7. Detailed reporting and analytics

Pricing

  • Subscription-Based

Pros

Comprehensive ad serving and management capabilities

Customizable ad formats and targeting options

Robust data and analytics tools

Scalable and reliable platform

Experienced team and customer support

Cons

Can be complex to set up and configure for some users

Pricing may be higher than some other ad serving solutions

Limited integration with certain third-party platforms