AdRoll vs Kevel Ad Server

Struggling to choose between AdRoll and Kevel Ad Server? Both products offer unique advantages, making it a tough decision.

AdRoll is a Online Services solution with tags like retargeting, ad-platform, prospecting.

It boasts features such as Retargeting, Prospecting, Dynamic creative optimization, Cross-device tracking, Real-time bidding, Analytics and reporting and pros including Easy to use interface, Detailed analytics and reporting, Cross-device tracking, Flexible targeting options.

On the other hand, Kevel Ad Server is a Business & Commerce product tagged with ad-server, ad-serving, ad-management, ad-optimization, ad-analytics.

Its standout features include Real-time campaign optimization, Inventory forecasting, Data analytics, Flexible ad formats, Audience targeting, Programmatic advertising support, Detailed reporting and analytics, and it shines with pros like Comprehensive ad serving and management capabilities, Customizable ad formats and targeting options, Robust data and analytics tools, Scalable and reliable platform, Experienced team and customer support.

Feature	AdRoll	Kevel Ad Server
Overall Score	N/A	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

AdRoll

Description: AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.

Kevel Ad Server

Description: Kevel is an ad serving platform that helps publishers manage, track and optimize ad campaigns and inventory. It provides tools for real-time campaign optimization, inventory forecasting, data analytics and more.

Key Features Comparison

AdRoll Features

• Retargeting
• Prospecting
• Dynamic creative optimization
• Cross-device tracking
• Real-time bidding
• Analytics and reporting

Kevel Ad Server Features

• Real-time campaign optimization
• Inventory forecasting
• Data analytics
• Flexible ad formats
• Audience targeting
• Programmatic advertising support
• Detailed reporting and analytics

Pros & Cons Analysis

AdRoll

Pros

• Easy to use interface
• Detailed analytics and reporting
• Cross-device tracking
• Flexible targeting options

Cons

• Limited creative options compared to some platforms
• Can get expensive at higher usage tiers
• Lacks some advanced features of larger platforms

Kevel Ad Server

Pros

• Comprehensive ad serving and management capabilities
• Customizable ad formats and targeting options
• Robust data and analytics tools
• Scalable and reliable platform
• Experienced team and customer support

Cons

• Can be complex to set up and configure for some users
• Pricing may be higher than some other ad serving solutions
• Limited integration with certain third-party platforms

Pricing Comparison

AdRoll

• Subscription-Based
• Pay-As-You-Go

Kevel Ad Server

• Subscription-Based