What is Smart AdServer?
Smart AdServer is a leading ad serving platform founded in 2006. It provides a full-stack, independent ad tech solution for premium publishers and advertisers to manage, serve, target, and track their digital advertising campaigns across devices and formats.
Key capabilities and benefits of Smart AdServer include:
- Real-time bidding (RTB) and programmatic ad buying supported through its own SSP and connections to major demand-side platforms
- Ad serving across devices, ad formats and environments including desktop, mobile web, in-app, CTV, and more
- Advanced targeting features such as behavioral, geographic, contextual, retargeting, and more
- Cross-device tracking and attribution powered by its DeviceID solution
- Ad impact analytics and campaign performance reporting
- Header bidding support and integrations
- Video ad serving with VAST compatibility
- Consent management platform (CMP) for GDPR, CCPA and other privacy regulations
- Self-service UI for ad ops, campaign optimization
- Data management platform (DMP) capabilities
- Experienced account management and technical support
With its full-stack platform capabilities, Smart AdServer strives to provide flexibility, control and transparency to both the buy and sell sides of digital advertising. It serves over 500 billion ad impressions per month across more than 50,000 websites and 3,000 apps worldwide.
Google AdSense, DoubleClick for Publishers, Spotsy, Ezoic, BuySellAds.com, AdHitz, Media.net, Kevel Ad Server, Epom Ad Server, TargeAd, AdTapsy, Google Mobile Ads, AdIce.net, ANTS Inbox Retargeting, Kuhcoon Ads, MobileAds.com are some alternatives to Smart AdServer.