Smart AdServer
Smart AdServer is an ad serving platform that enables publishers and advertisers to manage, serve, target, and track online advertising campaigns. It provides functionality such as real-time bidding, data management, cross-device tracking, video ad serving, and more.
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realtime-bidding
data-management
crossdevice-tracking
video-ad-serving
Smart AdServer: Real-Time Bidding & Data Management Platform
Smart AdServer is an ad serving platform that enables publishers and advertisers to manage, serve, target, and track online advertising campaigns.
What is Smart AdServer?
Smart AdServer is a leading ad serving platform founded in 2006. It provides a full-stack, independent ad tech solution for premium publishers and advertisers to manage, serve, target, and track their digital advertising campaigns across devices and formats.
Key capabilities and benefits of Smart AdServer include:
- Real-time bidding (RTB) and programmatic ad buying supported through its own SSP and connections to major demand-side platforms
- Ad serving across devices, ad formats and environments including desktop, mobile web, in-app, CTV, and more
- Advanced targeting features such as behavioral, geographic, contextual, retargeting, and more
- Cross-device tracking and attribution powered by its DeviceID solution
- Ad impact analytics and campaign performance reporting
- Header bidding support and integrations
- Video ad serving with VAST compatibility
- Consent management platform (CMP) for GDPR, CCPA and other privacy regulations
- Self-service UI for ad ops, campaign optimization
- Data management platform (DMP) capabilities
- Experienced account management and technical support
With its full-stack platform capabilities, Smart AdServer strives to provide flexibility, control and transparency to both the buy and sell sides of digital advertising. It serves over 500 billion ad impressions per month across more than 50,000 websites and 3,000 apps worldwide.
Smart AdServer Features
Features
- Real-time bidding for ad inventory
- Data management platform for audience targeting
- Cross-device tracking and attribution
- Video ad serving and monetization
- Rich media ad formats
- Reporting and analytics
- Customizable ad templates and creative management
Pricing
- Custom Pricing
Pros
Comprehensive ad serving and monetization features
Robust targeting and data management capabilities
Scalable and reliable platform
Customizable to fit specific business needs
Strong support and customer service
Cons
Complex setup and configuration process
Steep learning curve for new users
Pricing can be high for smaller publishers
Limited integration with third-party platforms
Official Links
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