AdTegrity
AdTegrity is an advertising analytics platform that provides fraud detection, viewability measurement, and brand safety tools for digital ads. It aims to increase transparency and performance for digital ad campaigns.
analytics
fraud-detection
viewability
brand-safety
AdTegrity: Digital Ad Analytics Platform
AdTegrity is an advertising analytics platform that provides fraud detection, viewability measurement, and brand safety tools for digital ads. It aims to increase transparency and performance for digital ad campaigns.
What is AdTegrity?
AdTegrity is an advertising analytics and verification platform used by brands, agencies, and publishers to ensure the quality of digital ad campaigns. Its key features include:
- Sophisticated fraud detection - Uses machine learning and proprietary bot detection to identify and block fraudulent traffic and invalid clicks.
- Viewability measurement - Tracks if and for how long ads are visible to real users to optimize campaign performance.
- Brand safety tools - Blocks ads from appearing on websites with inappropriate content to protect brand reputation.
- Rich analytics - In-depth reporting on campaign delivery, viewable impressions, engagement rates, and return on ad spend.
By providing transparency into the legitimacy and value of digital ad inventory, AdTegrity enables improved media quality for demand-side platforms, agencies, and brands. This leads to increased effectiveness and return on investment for advertising campaigns across display, video, mobile, and social channels.
Founded in 2009, AdTegrity is headquartered in New York City and works with many top global brands and media agencies. Its combination of advanced analytics, fraud prevention, and viewability measurement makes it a comprehensive platform for verifying and optimizing digital ad performance.
AdTegrity Features
Features
- Fraud detection
- Viewability measurement
- Brand safety tools
- Analytics for digital ad campaigns
Pricing
- Subscription-Based
Pros
Increases transparency in digital ad campaigns
Improves performance of digital ads
Detects ad fraud
Measures viewability of ads
Ensures brand safety
Cons
May require integration with other ad platforms
Additional cost for ad analytics
Setup and training may be complex
Official Links
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