What is AdTegrity?

AdTegrity is an advertising analytics and verification platform used by brands, agencies, and publishers to ensure the quality of digital ad campaigns. Its key features include:

• Sophisticated fraud detection - Uses machine learning and proprietary bot detection to identify and block fraudulent traffic and invalid clicks.
• Viewability measurement - Tracks if and for how long ads are visible to real users to optimize campaign performance.
• Brand safety tools - Blocks ads from appearing on websites with inappropriate content to protect brand reputation.
• Rich analytics - In-depth reporting on campaign delivery, viewable impressions, engagement rates, and return on ad spend.

By providing transparency into the legitimacy and value of digital ad inventory, AdTegrity enables improved media quality for demand-side platforms, agencies, and brands. This leads to increased effectiveness and return on investment for advertising campaigns across display, video, mobile, and social channels.

Founded in 2009, AdTegrity is headquartered in New York City and works with many top global brands and media agencies. Its combination of advanced analytics, fraud prevention, and viewability measurement makes it a comprehensive platform for verifying and optimizing digital ad performance.

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