Sekindo - Universal McCann

Sekindo - Universal McCann

Sekindo is an adtech company that provides AI-powered advertising solutions for media agencies and advertisers. It specializes in programmatic advertising, real-time bidding, and cross-channel campaign management.
Sekindo - Universal McCann image
programmatic-advertising realtime-bidding crosschannel-campaign-management adtech aipowered-advertising

Sekindo: AI-Powered Advertising Solutions

Universal McCann client adtech company providing AI-powered solutions for media agencies and advertisers, including programmatic advertising and real-time bidding

What is Sekindo - Universal McCann?

Sekindo is an adtech software company that offers AI-powered omnichannel advertising solutions for brands, agencies, and publishers. Founded in 2012 and headquartered in Düsseldorf, Germany, Sekindo aims to simplify and optimize digital marketing campaigns through its SSP, DSP and DMP products.

The Sekindo platform leverages proprietary AI and machine learning algorithms to enable precision targeting, automated optimizations, and detailed campaign analytics across display, video, mobile, social, native, DOOH and advanced TV formats. Key capabilities include:

  • Real-time bidding (RTB) and programmatic media buying across a global marketplace of premium publishers and data partners.
  • Cross-channel campaign management, reporting and analytics.
  • Proprietary predictive behavioral targeting models for more relevant ad serving.
  • A self-service UI to plan, launch, monitor and optimize campaigns.

Sekindo serves over 150 enterprise customers worldwide, unifying data to deliver smarter omnichannel advertising. With its advanced technology and dedicated managed services team, Sekindo strives to drive performance for brands while ensuring brand safety, viewability and transparency.

Sekindo - Universal McCann Features

Features

  1. AI-powered advertising solutions
  2. Programmatic advertising
  3. Real-time bidding
  4. Cross-channel campaign management

Pricing

  • Subscription-Based

Pros

AI-powered optimization for improved performance

Comprehensive programmatic advertising platform

Real-time bidding capabilities for efficient ad buying

Ability to manage campaigns across multiple channels

Cons

Potentially complex for users unfamiliar with programmatic advertising

Pricing may be higher compared to some other ad tech solutions

Requires integration with various data sources and platforms


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