Gimbal
Gimbal is an app attribution and analytics platform for mobile apps. It allows marketers to measure app engagement across platforms and gain insights into user acquisition, behavior and retention.
attribution
analytics
mobile
apps
engagement
acquisition
behavior
retention
Gimbal: App Attribution and Analytics Platform
Measure app engagement, track user acquisition, behavior, and retention with Gimbal, the ultimate app attribution and analytics platform for mobile apps.
What is Gimbal?
Gimbal is a mobile app analytics and attribution platform owned by Qualcomm. It provides insights into app user acquisition, behavior, and retention across iOS, Android and other platforms.
Key features of Gimbal include:
- Attribution - Track app install sources across paid, organic, referral channels to attribute new users.
- Engagement - Measure session length, screen views, taps, purchases and other engagement metrics.
- Audiences - Create custom user segments to analyze behavior of key cohorts.
- Retention - Track user retention over time to improve loyalty.
- Location - Use geofences and beacons to trigger engagement based on proximity.
- Integrations - Integrate with popular marketing platforms for unified data.
Gimbal provides an SDK developers can integrate into their apps to enable data collection and analysis. It offers flexible dashboards to visualize trends and funnels. The platform aims to provide a complete picture of the user journey to optimize mobile app marketing and product development.
Gimbal Features
Features
- Attribution tracking
- Engagement metrics
- Retention analytics
- User segmentation
- A/B testing
- Push notifications
Pricing
- Freemium
- Subscription-Based
Pros
Detailed analytics and insights
Cross-platform tracking
Flexible segmentation
Easy integration
Cons
Can get expensive for larger apps
Setup requires developer help
Data limits on free plan
Official Links
The Best Gimbal Alternatives
Top Business & Commerce and Analytics and other similar apps like Gimbal
Here are some alternatives to Gimbal:
Suggest an alternative ❐
DoubleClick for Publishers
DoubleClick for Publishers (DFP) is a leading ad management platform used by publishers and media companies to manage display, video, and mobile advertising across websites, apps, and other digital properties. It is owned by Google and was formerly known as DoubleClick Ad Exchange.DFP provides a suite of tools for publishers...
Alternative Adverts Adserver
Alternative Adverts Adserver is an open-source advertising server that provides publishers and advertisers more transparency and control compared to third-party ad networks. It allows publishers to directly sell and manage their ad inventory without relying on middlemen.Key features include:Self-hosted ad serving platformReal-time reporting on ad performanceGranular targeting and segmentation of...
Ad Server Solutions
Ad server software is used by publishers and media companies to manage, deliver, track, report on, and optimize digital advertising campaigns and inventory. A few key capabilities of ad servers include:Ad serving - Actually deliver ads to websites, apps, connected TV, etc based on targeting parameters and inventory availability.Ad trafficking...
AdRoll
AdRoll is an advertising and retargeting platform used by over 50,000 businesses worldwide. It allows companies to create and manage display, social, and video advertising campaigns across channels like desktop, mobile, Facebook, Instagram, YouTube, and more.Key features of AdRoll include:Cross-channel ad retargeting based on previous site visitors or custom audiences...
Netseer
Netseer is a recommendation engine and discovery platform that helps websites deliver personalized content to their users. The platform tracks user interests and behavior to create highly targeted recommendations aimed at increasing engagement and improving retention.With Netseer, publishers and e-commerce sites can enhance user experience by showing relevant content and...
Sizmek
Sizmek is a leading ad server and analytics platform used for managing digital advertising campaigns across channels such as display, video, mobile, rich media, and more. It provides a suite of tools for advertisers, agencies, and publishers to execute, optimize, target, traffic, and report on their media buys.Key capabilities of...
Rocketfuel
Rocketfuel is a leading marketing attribution software that helps companies optimize their digital marketing efforts by determining the true impact and value of each marketing touchpoint in driving conversions and revenue.It uses advanced statistical modeling and machine learning algorithms to analyze customer journey data across multiple online and offline channels...
