
Description: DoubleClick for Publishers (DFP) is a popular ad server and ad management platform used by publishers to manage display, video, and mobile ads on their websites and apps. It provides tools for ad targeting, trafficking, reporting, optimization, and more.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: Gimbal is an app attribution and analytics platform for mobile apps. It allows marketers to measure app engagement across platforms and gain insights into user acquisition, behavior and retention.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API