DoubleClick for Publishers vs Gimbal

Struggling to choose between DoubleClick for Publishers and Gimbal? Both products offer unique advantages, making it a tough decision.

DoubleClick for Publishers is a Business & Commerce solution with tags like ad-server, ad-management, display-ads, video-ads, mobile-ads, publisher-platform.

It boasts features such as Ad serving, Ad targeting and optimization, Programmatic ad buying, Ad trafficking and management, Ad inventory forecasting, Ad performance reporting and analytics, Responsive ad design, Header bidding support, Ad network mediation, Yield management tools and pros including Robust ad management capabilities, Advanced targeting and optimization, Real-time reporting and analytics, Integrations with major ad networks, Industry standard ad server, Large publisher user base and community, Responsive ad formats, Header bidding support, Yield management and forecasting tools.

On the other hand, Gimbal is a Business & Commerce product tagged with attribution, analytics, mobile, apps, engagement, acquisition, behavior, retention.

Its standout features include Attribution tracking, Engagement metrics, Retention analytics, User segmentation, A/B testing, Push notifications, and it shines with pros like Detailed analytics and insights, Cross-platform tracking, Flexible segmentation, Easy integration.

Feature	DoubleClick for Publishers	Gimbal
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

DoubleClick for Publishers

Description: DoubleClick for Publishers (DFP) is a popular ad server and ad management platform used by publishers to manage display, video, and mobile ads on their websites and apps. It provides tools for ad targeting, trafficking, reporting, optimization, and more.

Gimbal

Description: Gimbal is an app attribution and analytics platform for mobile apps. It allows marketers to measure app engagement across platforms and gain insights into user acquisition, behavior and retention.

Key Features Comparison

DoubleClick for Publishers Features

• Ad serving
• Ad targeting and optimization
• Programmatic ad buying
• Ad trafficking and management
• Ad inventory forecasting
• Ad performance reporting and analytics
• Responsive ad design
• Header bidding support
• Ad network mediation
• Yield management tools

Gimbal Features

• Attribution tracking
• Engagement metrics
• Retention analytics
• User segmentation
• A/B testing
• Push notifications

Pros & Cons Analysis

DoubleClick for Publishers

Pros

• Robust ad management capabilities
• Advanced targeting and optimization
• Real-time reporting and analytics
• Integrations with major ad networks
• Industry standard ad server
• Large publisher user base and community
• Responsive ad formats
• Header bidding support
• Yield management and forecasting tools

Cons

• Complex setup and learning curve
• Requires technical resources to manage
• Can be expensive for smaller publishers
• Limited customization options
• Requires commitment to Google ecosystem

Gimbal

Pros

• Detailed analytics and insights
• Cross-platform tracking
• Flexible segmentation
• Easy integration

Cons

• Can get expensive for larger apps
• Setup requires developer help
• Data limits on free plan

Pricing Comparison

DoubleClick for Publishers

• Subscription-Based

Gimbal

• Freemium
• Subscription-Based