Gimbal vs AdRoll

Professional comparison and analysis to help you choose the right software solution for your needs. Compare features, pricing, pros & cons, and make an informed decision.

Gimbal icon
Gimbal
AdRoll icon
AdRoll

Expert Analysis & Comparison

Struggling to choose between Gimbal and AdRoll? Both products offer unique advantages, making it a tough decision.

Gimbal is a Business & Commerce solution with tags like attribution, analytics, mobile, apps, engagement, acquisition, behavior, retention.

It boasts features such as Attribution tracking, Engagement metrics, Retention analytics, User segmentation, A/B testing, Push notifications and pros including Detailed analytics and insights, Cross-platform tracking, Flexible segmentation, Easy integration.

On the other hand, AdRoll is a Online Services product tagged with retargeting, ad-platform, prospecting.

Its standout features include Retargeting, Prospecting, Dynamic creative optimization, Cross-device tracking, Real-time bidding, Analytics and reporting, and it shines with pros like Easy to use interface, Detailed analytics and reporting, Cross-device tracking, Flexible targeting options.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Why Compare Gimbal and AdRoll?

When evaluating Gimbal versus AdRoll, both solutions serve different needs within the business & commerce ecosystem. This comparison helps determine which solution aligns with your specific requirements and technical approach.

Market Position & Industry Recognition

Gimbal and AdRoll have established themselves in the business & commerce market. Key areas include attribution, analytics, mobile.

Technical Architecture & Implementation

The architectural differences between Gimbal and AdRoll significantly impact implementation and maintenance approaches. Related technologies include attribution, analytics, mobile, apps.

Integration & Ecosystem

Both solutions integrate with various tools and platforms. Common integration points include attribution, analytics and retargeting, ad-platform.

Decision Framework

Consider your technical requirements, team expertise, and integration needs when choosing between Gimbal and AdRoll. You might also explore attribution, analytics, mobile for alternative approaches.

Feature Gimbal AdRoll
Overall Score N/A N/A
Primary Category Business & Commerce Online Services
Target Users Developers, QA Engineers QA Teams, Non-technical Users
Deployment Self-hosted, Cloud Cloud-based, SaaS
Learning Curve Moderate to Steep Easy to Moderate

Product Overview

Gimbal
Gimbal

Description: Gimbal is an app attribution and analytics platform for mobile apps. It allows marketers to measure app engagement across platforms and gain insights into user acquisition, behavior and retention.

Type: Open Source Test Automation Framework

Founded: 2011

Primary Use: Mobile app testing automation

Supported Platforms: iOS, Android, Windows

AdRoll
AdRoll

Description: AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.

Type: Cloud-based Test Automation Platform

Founded: 2015

Primary Use: Web, mobile, and API testing

Supported Platforms: Web, iOS, Android, API

Key Features Comparison

Gimbal
Gimbal Features
  • Attribution tracking
  • Engagement metrics
  • Retention analytics
  • User segmentation
  • A/B testing
  • Push notifications
AdRoll
AdRoll Features
  • Retargeting
  • Prospecting
  • Dynamic creative optimization
  • Cross-device tracking
  • Real-time bidding
  • Analytics and reporting

Pros & Cons Analysis

Gimbal
Gimbal
Pros
  • Detailed analytics and insights
  • Cross-platform tracking
  • Flexible segmentation
  • Easy integration
Cons
  • Can get expensive for larger apps
  • Setup requires developer help
  • Data limits on free plan
AdRoll
AdRoll
Pros
  • Easy to use interface
  • Detailed analytics and reporting
  • Cross-device tracking
  • Flexible targeting options
Cons
  • Limited creative options compared to some platforms
  • Can get expensive at higher usage tiers
  • Lacks some advanced features of larger platforms

Pricing Comparison

Gimbal
Gimbal
  • Freemium
  • Subscription-Based
AdRoll
AdRoll
  • Subscription-Based
  • Pay-As-You-Go

Get More Information

Gimbal
Gimbal
Gimbal
Learn More About Gimbal
AdRoll
AdRoll
AdRoll
Learn More About AdRoll

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