RTB House
RTB House is an advertising technology company that provides personalized ad targeting services and user data management platforms to help drive performance for online businesses.
ad-targeting
user-data-management
personalization
RTB House: Personalized Ad Targeting
RTB House is an advertising technology company providing personalized ad targeting services and user data management platforms to enhance online business performance.
What is RTB House?
RTB House is a global advertising technology company founded in 2012 and headquartered in Warsaw, Poland. The company provides personalized retargeting and user data management solutions designed to grow online customer engagement and business performance.
Core offerings of RTB House include:
- Cross-device user identification platform to build persistent customer profiles and better understand user behavior.
- Advanced ad targeting capabilities leveraging machine learning and proprietary algorithms to serve highly contextual ads based on each user's interests.
- Real-time bidding (RTB) user acquisition tools to enable precision targeting of potential new customers.
- Advanced remarketing to re-engage site visitors through relevant ads across websites and devices.
- In-depth analytics and attribution modelling to optimize marketing ROI.
RTB House serves over 1500 clients in 70+ countries across industries such as ecommerce, travel, automotive, and more. Key customers include Trivago, Samsung, OLX, and Adidas. The company has 16 offices globally and has been recognized as one of Europe's fastest growing tech firms.
RTB House Features
Features
- Personalized ad targeting
- User data management platform
- Performance-driven advertising solutions
- Real-time bidding (RTB) technology
- Predictive algorithms for ad optimization
- Retargeting and cross-device tracking
- Detailed campaign analytics and reporting
Pricing
- Custom Pricing
Pros
Highly targeted and personalized ad campaigns
Improved return on advertising spend (ROAS)
Scalable and flexible solutions for businesses of all sizes
Experienced team with expertise in ad technology
Continuous optimization and performance improvements
Cons
Potential privacy concerns with user data collection
Dependence on third-party data sources
Complexity of the platform may require significant setup and integration
Pricing may be higher compared to some traditional advertising channels
Official Links
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