Criteo
Criteo is an advertising technology company that specializes in retargeting and personalized digital display advertising. Its platform uses predictive algorithms and machine learning to dynamically display relevant ads to users across devices and environments.
retargeting
personalized-ads
predictive-algorithms
machine-learning
digital-display-advertising
Criteo: Personalized Digital Display Advertising
Criteo is an advertising technology company specializing in retargeting and personalized digital display advertising, using predictive algorithms and machine learning for dynamic ad delivery across devices and environments.
What is Criteo?
Criteo is a global technology company that provides marketing solutions to drive sales and customer acquisitions. Founded in 2005, Criteo pioneered personalized retargeting through predictive algorithms and machine learning capabilities that enable dynamically relevant advertisements to specific users across devices and environments.
The Criteo Marketing Platform offers a range of products and services for marketers to engage their audiences, activate data across channels, and measure campaign impact holistically. Key capabilities include:
- Predictive bidding to value each user interaction and determine bid prices
- Customer Acquisition to identify and target high-value prospects
- Audience Match to build custom audiences from CRM data
- Multiple measurement solutions for web, mobile app, and retail sales
With over 2,500 employees in over 30 offices around the world, Criteo works with over 16,000 marketers including some of the world's biggest brands like Nike, Sephora, and Boehringer Ingelheim. The company states its mission as enabling companies to “deliver their brand promise to the right person, at the right time.”
Criteo Features
Features
- Real-time personalized advertising
- Retargeting capabilities
- Cross-device tracking and targeting
- Predictive algorithms and machine learning
- Detailed performance analytics and reporting
Pricing
- Subscription-Based
Pros
Effective at driving conversions and increasing sales
Comprehensive data and insights on user behavior
Automated campaign optimization and management
Scalable platform for large-scale advertising campaigns
Cons
Relatively high costs compared to other advertising platforms
Potential privacy concerns due to extensive data collection
Complexity of the platform may be challenging for some users
Limited control over ad placements and creative content
Official Links
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